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Madewell reinvigorates fuzzed-out 90s flares by enlisting Sonic Youth's Kim Gordon and her daughter, Coco Gordon Moore, for their campaign for a new collection by Daryl Kerrigan (sales start tomorrow). Kerrigan is famed as owner of NYC label, Daryl K, and for designing THE hip hugger bootleg jean of the 90s. You may remember her downtown it-girl style and intial enlistment of Kim Gordon way back when.

Daryl includes a statement on Kim Gordon as her design inspiration:

One of Daryl’s most legendary fans is rock legend Kim Gordon. Kim and Daryl share a similar approach to fashion – they eschew trends and appreciate clothes that make a statement but don’t ever wear them. Casting Kim and her daughter Coco in the Madewell x Daryl K campaign really captures the spirit of the collection.

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