Madewell reinvigorates fuzzed-out 90s flares by enlisting Sonic Youth's Kim Gordon and her daughter, Coco Gordon Moore, for their campaign for a new collection by Daryl Kerrigan (sales start tomorrow). Kerrigan is famed as owner of NYC label, Daryl K, and for designing THE hip hugger bootleg jean of the 90s. You may remember her downtown it-girl style and intial enlistment of Kim Gordon way back when.
Daryl includes a statement on Kim Gordon as her design inspiration:
One of Daryl’s most legendary fans is rock legend Kim Gordon. Kim and Daryl share a similar approach to fashion – they eschew trends and appreciate clothes that make a statement but don’t ever wear them. Casting Kim and her daughter Coco in the Madewell x Daryl K campaign really captures the spirit of the collection.
Critically-acclaimed author of bathroom literature, Help! I’m In Ghost Hell and How To Cheat People Out Of Money By Buying This Book, Anastasia (aka Z-Bam) is what some people might call a quintuple threat. A classically-trained kazooist, radio host, expert sneezer, music writer and cheese patriot, Ana has been doin’ it and doin’ it and doin’ it well since 1990. “And she just keeps on doin’ it!,” says strange woman and unsuspecting mother of Ana, “She just won’t give it a rest already.” Aside from things she does to forage for food, Ana also enjoys: food, cheese, ice cream, dairy, lactaid tablets, irony, and proposing to people she doesn't know just-in-case one of them is an undercover millionaire. Get a show-stopping glimpse of Ana’s in-person talents by tuning-in to her latest television program, Why Does That Person Keep Looking At Me?.
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