Cranberry Glow lip and cheek tint, $25

In a world where cosmetics are chock full of chemicals (with almost zero FDA regulation), the beauty prods from 100% Pure ( are just that—pure. But they go beyond being organic and toxin-free; 100% Pure’s makeup is naturally tinted with fruits and botanicals, no artificial coloring. In fact, they are the only company to do so—they have a pending patent on the method they use to extract these colors, which are then used throughout their range of products. Like the Cranberry Glow lip and cheek tint ($25), which has a veritable fruit salad in its ingredients (including pigments of cranberry, pomegranate, raspberry, and plum). Or the Black Tea Long Last Liquid Eye Liner ($28), made from crushed black tea leaves, that is actually smudge-proof and water resistant. Even their foundations ($38) and concealers ($25) are colored with the likes of peaches, apricots, and cacao. And the deep purple Maracuja Blackberry Mascara ($25)—made from berry and cocoa pigments—smells so delicious I have to remind myself not to lick the wand.


Maracuja Blackberry Mascara, $25



By Olivia Harrison

New Fall Issue d217c

This originally appeared in the December/January print edition of BUST Magazine. Subscribe today

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