Style

Body art with the aesthetic of permanent tattoos and none of the commitment? That sounds like an impossible dream if you’ve never visited one of Ephemeral Tattoo’s four studios (for locations see ephemeral.tattoo), but that’s the science-based magic of their “made-to-fade” tattoo ink. “Our ink goes into the same layer of skin as traditional ink, but it’s biodegradable and will be broken down by the body,” explains Q, a tattoo artist at the L.A. studio. The result is a real tattoo—applied with a real tattoo gun—that...
PENELOPE GAZIN’S FASHION BRAND COMPANY SERVES UP WEARABLE WORKS OF ART “This whole company feels like a joke I took too far,” says Penelope Gazin, founder of Los Angeles-based clothing line Fashion Brand Company. “I was up one night at 4 a.m. and wondered if ‘fashionbrandcompany.com’ was available,” Gazin recalls. “It was $40 on GoDaddy, so I bought it.” Gazin founded the company in her apartment in 2018, and if you type “fashion brand” into Google today, her business is the first search result. “I guess it...
BUST's fashion & beauty editor, Marie Lodi, is here to share her 5 top picks for a sleek and stylish summer.  1. GLOW UP ISLAND STYLE  Meet Prim Botanicals, a plant-based beauty brand that incorporates ingredients from founder Stefanie Walmsley’s native Philippines into products like the Debauchery Detox scrub ($25, primbotanicals.com), which contains the antioxidant-packed Philippine Barako coffee. Another must-try is That One Summer Hair Oil—its nourishing blend of exotic oils is a savior for dry strands. 2. POOLSIDE PERFECTION  Swimsuits that are cute enough to wear outside of...
Check out summer’s sweetest styles modeled by badass BMX riders Chelsea Wolfe, Zaina “Zee” Sunna, and  Deniyah “Rochelle” Johnson! Photographed by Meg Wachter, styled by Rebecca Diaz, and makeup by Valerie VonPrisk. On Chelsea: Poster Grl Top and Skirt; SCg Shoe Co. Shoes. On Deniyah: Poster Grl Top and Skirt; Vans Shoes. On Zaina: Poster Grl Top and Skirt; Nike Shoes. On Chelsea: Rusty Reconstructed Dress; SCg Shoe Co. Shoes. On Zaina: Nasty Gal Top; NorBlack NorWhite Pants; Nike Shoes. On Deniyah: Jackalope Land Jacket. On Deniyah: Jaded Rose Dress;...

Once upon a time, likely in ancient Mesopotamia, caftans appeared, stitched into existence by clever fingers whose nameless owners would never know what a gift they were giving the world. These loose, long, robe-like garments kept people in hot climates looking elegant and feeling cool. Later, starting in the 1950s, high-couture houses like Dior and Halston brought their own wildly patterned, colorful caftans to life, quickly elevating a lazing-around-the-house look to one of effortless glamour. Caftans then reigned supreme in Western fashion, treating the public’s eyes...
Kasia Szarek CASTING DIRECTOR, ACTOR, AND INFLUENCER, @KASIA   LOS ANGELES, CA Tell me everything about this look. I’ll keep pieces in my closet for a while and give them new life. This rainbow ombré swimsuit is one of them. I wish I could say where it’s from, but it’s a resurrected piece! I am a huge fan of frilly socks with shoes; they can pull together an outfit and add so much flair. The shoes are from Sugar Thrillz. I am obsessed with all sorts of fluffy heels—almost...
  How to choose the right SPF for your skin Sun care is a year-round skin essential, but summer’s ultra-strong rays and ample outdoors time calls for a full-body overhaul of your sunscreen game plan. First things first: There’s no one-SPF-fits-all option. “Sunscreen use is such a personal preference,” says Dr. Sheila Farhang, MD, a Tuscon-based dermatologist and skin cancer surgeon. A key differentiating factor is whether to opt for a physical (aka mineral-based) versus chemical sunscreen. “Physical sunscreens formulated with zinc oxide and titanium dioxide have been...
  In 1989, Queen Latifah and Monie Love dropped “Ladies First,” a feminist anthem for Generation X. That same year, a 20-year-old Claudia Gold hit the streets with spray can in hand, becoming one of the few women writers in the male-dominated world of graffiti, under the name "Claw Money." Initially written off by the highly political graff world, Gold, a native New Yorker, went hard and earned her rightful place through innovation, dedication, and audacity. She transformed the “W” in “CLAW” into a three-taloned paw, bringing elements of...
Famed footwear designer John Fluevog has teamed up with textile maven Zandra Rhodes for an epic match a long time in the making. Both designers developed their brands in the ‘70s, and have remained iconic since. Fluevog gained major notoriety in the early '90s with his iconic Munster shoe, which featured  the brand’s signature heel shape—thin at the top then flares out into a triangle shape—and a large front buckle. Munster shoes were seen on the feet of everyone from Madonna to Deee-Lite’s Lady Miss Kier....
When I learned that a young Dolly Parton used pokeberries as lipstick, I thought it might be like my own childhood beauty trick for lip stain: popsicles. Wonderskin’s Wonder Blading Peel & Reveal Lip Color Kit ($32, wonderskin.com) has the same effect and comes in over 10 shades. Apply the purple-tinted masque (which makes you look like the opera singer from The Fifth Element), leave it on for 10 to 45 seconds (the longer the more pigmented), then spray the activator to transform it into a peel. The result is...