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19-year-old Rye Rye is the first artist to be signed to acronym-loving M.I.A.’s record label N.E.E.T. (“Not in Education, Employment or Training.” The new video for “Sunshine” (featuring M.I.A.) is a mellow, lazy video shot on the streets and playgrounds of Baltimore. This great video is bound to conjure up some mixture of happiness and homesickness. The subdued beats, hazy colors and schoolyard choreography are a perfect cure for the early Fall blues. Slip back into Summer mode and watch the video here:

 

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[video:http://www.youtube.com/watch?v=Nsrygut8X6U 425x344]

 

Also: Keep an eye out for Rye Rye’s debut album, scheduled to drop in early 2011!

 

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