You may be sorry now, YACHT, but not as much as you will be.
On Monday, the band YACHT faked a sex tape in order to get hype for its new music video for the song “I Wanna Fuck You Till I’m Dead,” which it heavily considered not even releasing in the aftermath.
According to Jezebel, Gawker Media knew about the fake tape a month before it was announced to the public a few days ago, but no one said anything.
I'm absolutely disgusted over YACHT thinking this plan through at least a MONTH in advance to manipulate its fans into fawning over the fake leaked tape. Survivors of sexual exploitation are not a niche market, nor are they a marketing ploy. When famous people lie about being victims, as YACHT has, it undermines the actual survivors and makes it harder for them to get the justice they deserve. Also, sexual assault awareness advocates have worked long and hard for the broadening definition of consent, and their hard work doesn’t need to be taken advantage of.
The duo initially released an “apology” on Twitter that blasted the Jezebel article for comparing their fake tape to revenge porn, but today, a better written, more formal apology was posted on their official website.
“We should not have hinged this entire project on the fiction that we were the victims of a leaked tape,” it says, “and we’re equally disappointed in ourselves for taking so long to get over being shocked at the response and write this apology. After all is said and done, of course you should be mad at us. We’re mad at us too.”
I’m going to assume we can thank YACHT’s PR company for its second apology, because nothing from this duo seems sincere anymore. I have no doubt that its fans feel the same way.
photos of YACHT and its apology from its website
More from BUST