Enter HausWitch in Salem, MA, and it’s clear why 39-year-old Gemini witch and shop owner Erica Feldmann calls it the “sunbeam treasure palace.” The high-ceilinged space is filled with light, a welcoming scent, and music fit for a party. You’ll find a rainbow of crystals, spell kits, the brand’s LightHaus magical cleaning products, independent artists’ “hauswares,” feminist texts, and even a citrine crystal fireplace dedicated to Hestia, the Greek goddess of hearth and home.
“I really like to think about how we can open people’s minds and be a bridge for visitors to Salem because they’re obviously interested in witches. That’s important to me—to change people’s perceptions around what witchcraft, social justice, and feminism can look like,” says Feldmann, who also authored HausMagick: Transform Your Home with Witchcraft. After starting HausWitch as a blog in 2012 and launching her spell kit line at the 2014 BUST Craftacular, Feldmann turned HausWitch into a brick-and-mortar in 2015. When it comes to her offerings, Feldmannsays, “I try to have the most ethically sourced products possible at accessible prices. That’s my magic formula.” See these enchanting picks and more at hauswitch.com, and get started cleaning your house like a witch! –ANNA GRAGERT
BOUNDARIES IN A BOTTLE ($25)
“This is the first product I stocked in the shop. It’s made by an incredible activist witch out in Western Massachusetts named Dori Midnight. I do a spritz above my head before I walk out the door.”
LIGHTHAUS ABRACADABRA ALL-PURPOSE CLEANER ($13)
“This is my favorite of our cleaning products. It has apophyllite as a gem essence to connect with your crown and bring in your highest and best energy from the cosmos.” Erica Feldmann
DIY WITCHCRAFT ZINE ($5)
“My shop manager and I collaborated on this and it’s about teaching people that they can have a practical witchcraft practice without having to borrow from other cultures or cherry-pick from other spiritualities.”
FIRME ARTE SEASON OF THE WITCH SUGAR SPELL SCRUB ($16)
“Firme Arte is run by siblings who call themselves queer Indigenous wizards. We really tried to get the essence of Salem into [this scrub] and it smells like pumpkin cake. It’s meant to help you cultivate that feeling of coven and connection when you can’t actually be with your coven."
Top photo: Susannah Bothe
This article originally appeared in the Fall 2021 print edition of BUST Magazine. Subscribe today!