Alicia Keys posted a video to her Instagram yesterday in which she discussed how her morning routine in front of her mirror changed her life. In the video, she reveals how every morning, she stands in front of a mirror and takes in what she sees while playing the song “I Am the Light of the Soul.”
“You are supposed to look at yourself with no judgment, just acknowledge," says Keys, "and get used to seeing you.”
In another post, Keys writes a thank-you letter to her body, saying, “Thank you so much for sticking with me. Strong and capable. For not giving up on me.”
These posts were created in support of her new skincare line, Keys Soulcare . Each product comes with an affirmation meant to be read out loud, encouraging customers to love and appreciate what their bodies do for them.
Keys Soulcare's approach is a breath of fresh air at a time when most skincare marketing is focused on making women want to change their bodies. Common advertisements claim they can reverse aging, erase scars, or hide stretch marks. But Keys wants to use her skincare line to change this narrative and teach people to love their bodies for what they are.
Top Photo: Screenshot from Youtube
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Payton Toomey is an editorial intern at BUST and a student at the University of Arizona studying Journalism and Information Sciences and eSociety. She loves writing about mental health, feminism and pop culture. You can follow her on Twitter @PaytonToomey.