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JCPenney’s new body positive “Here I Am” video launched this weekend with an inspiring message for plus size people everywhere. The video features five key women in the body positive and plus size communities who share messages of inspiration and hope for anyone who’s ever been told they don’t deserve to take up space. In less than four minutes, these women show us how they “counter a lifetime of learned hatred” and how they continue to prove people wrong who tell them they can’t succeed, can’t participate, and can’t follow their dreams.


The video features Grammy-nominated singer-songwriter Mary Lambert, body advocate and bestselling author Jes Baker, “OG style blogger” and designer GabiFresh, yoga practitioner and self-love activist Valerie Sagun, and designer and fashion reality show winner Ashley Nell Tipton, who is releasing a plus size clothing line with JCPenney this fall that will go up to a size 34. 

(We've featured several of these ladies in BUST — check out our interview with GabiFresh here, our interview with Mary Lambert here, and our interview with Ashley Nell Tipton here.)

With “Here I Am,” JCPenney and these women show us that fat girls aren’t hiding — they’ve going to do whatever they want and be whoever they want to be.



Check out the video below:

Screenshot from the "Here I Am" video

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Kailey is an editorial intern at BUST for the summer of 2016. She hails from Austin, Texas and currently studies journalism and women's and gender studies at The University of Texas. You can contact her at