Upworthy just reposted a batch of images from the Breast Cancer Foundation’s 2010 advertising campaign, “Are you obsessed with the right things?”. The campaign, created by DDB for Breast Cancer Awareness Month, won the Effies Gold Award in 2011. The eye-bending body paint work featured in these ads is well worth a good look, particularly the creative use of nipples. And the message of these ads, as a belated World Cancer Day reminder, seems pretty spot-on.
Photos via Upworthy.com