Target has decided to take another progressive leap by throwing out the “boys’” and “girls’” labels on toys, home goods, and entertainment items. Instead, they will switch to using the gender-neutral label “kids’” in these sections of the store. This decision comes after the store says customers raised concerns about unnecessary gender-based signs. 

On Friday, Target released a statement on their website announcing this move away from gender-based labels: "we never want guests or their families to feel frustrated or limited by the way things are presented.” 

Gendered labels will stay in the apparel sections of the store, but Target says that segregating toys, home, and entertainment products by gender is "unnecessary." We couldn't agree more. The store is also removing references to gender by no longer using pink or blue paper on the back walls of shelves.

These changes will start to be seen in stores over the next few months. Hopefully, Target’s decision to remove gender-based labels will encourage other stores to move away from the practice as well, because why can’t girls get Batman bedspreads and boys play with tea sets? Target gets it.

Via NBC News

Images via TheNation and Twitter

Read more on Bust.com:

Target Gets It: Real Women Buy Swimsuits, Too

Awesome Maternity Gear For The Gender Neutral Pregnancy

LEGO's Newest Characters Encourage Girls To Explore Science And Math

Olivia’s first sentence was “No talk, just laugh” and since then, she’s made it her business to find the humorous side of life and share her absurd observations with others. She’s a writer, a lover of all things pop culture, and she can’t fall asleep without having 30 Rock on in the background. If you like looking at pictures of food and random dogs, you should check out Olivia’s Instagram.

Support Feminist Media! During these troubling political times, independent feminist media is more vital than ever. If our bold, uncensored reporting on women’s issues is important to you, please consider making a donation of $5, $25, $50, or whatever you can afford, to protect and sustain BUST.com. Thanks so much—we can’t spell BUST without U.