Dell-Honest-Ad.jpgThis web intern has a serious pet peeve - technology marketed to women.

So imagine my dismay at Dell's new site, Della. Of course, given the quality of the last two computers I had before I switched to Mac, I don't expect a whole lot from them. But seriously, marketing a new line of pretty pink laptops as eBook readers/diet monitors? Vomit.

I don't want my computer to be pink - especially at the expense of function. I don't need cutesy little models to hold computers that match their outfits. Really. I'm comfortable with my laptop clashing with my ensemble if that means that it does what I need it to do. In fact, my computer is aluminum and thusly matches every outfit I can come up with.

Of course, if you do want a tricked-out laptop covered in pink polka dots, have at it. But the technology companies need to stop marketing pinkified, watered down versions of their machines and selling them as girl-friendly.

I'm a lady and I can navigate the Apple store just like the boys. Probably better than a lot of them. While wearing heels. But things like Della just perpetuate the notion that quality computers are a man-only area. Which means that we gals have more condescension and geeky come-ons to look forward to next time we go tech shopping.

I do like the reworked ad pictured, though. And some of the great responses out there. -Liza
(photo via
Tags: Feminizzle

Support Feminist Media!
During these troubling political times, independent feminist media is more vital than ever. If our bold, uncensored reporting on women’s issues is important to you, please consider making a donation of $5, $25, $50, or whatever you can afford, to protect and sustain
Thanks so much—we can’t spell BUST without U.