CarmenPerez P6A9190 1Carmen Perez, co-chair of the Women's March on Washington

Planned Parenthood has teamed up with the lifestyle brand Liberated People to show their support for an important and often overlooked issue: accessible healthcare for women of color. The campaign dubbed #LiberatedWoman aims to draw attention to the lack of visibility and care given to minority women’s reproductive health, especially in disadvantaged communities.

Liberated People, founded by Gbenga Akinnagbe of the T.V. show The Wire, partnered with image activist and creator of MAD FREE Michaela Angela Davis, and they are both committed to standing by Planned Parenthood to “protect reproductive and all women’s rights no matter who is in the White House, no matter what.”


“We believe there can be no sustainable Women’s Liberation Movement without the labor and full visibility of Women of Color. No woman can be fully free if we all can’t freely support Black and Brown women,” the activists said in their mission statement.

T-shirts declaring “Liberated Woman” were designed by Michelle Willems and are being sold to raise money for Planned Parenthood efforts in minority communities. In a powerful photoshoot captured by Erin Patrice O’Brien, women and families who are dedicated to protecting reproductive healthcare for all women are featured wearing the #LiberatedWomen shirts.

Blair Imani P6A8260 1Blair Imani, executive director of Equality for Her

Michaela Angela Davis P6A9567-Edit

Michaela Angela Davis, image activist and creator of MAD FREE

MichelleNova P6A8015Nova Edwards


Vernon Family P6A8641Vernon Family

To support the campaign, you can buy a shirt for you and all your liberated buds for $35 and $5 will go to Planned Parenthood Federations of America.

All photos via Erin Patrice O'Brien

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Brianna is a BUST editorial intern from Indiana. After finishing her bachelor's in telecommunication news and journalism from Ball State University, she went to Syracuse for her master's in arts journalism. She likes writing about movies, performance art and advocacy. You can follow her on Twitter @BriKirk, and reach out to her at