Feminism

While sterile blue liquid will probably remain a staple of female hygiene television ads, Always has taken a small step towards reality by creating a print ad that represents blood. Somewhat. The campaign, seen above, features an Always pad with a small red dot trapped (or neatly placed) inside a maze. 
Advertising expert/blogger Copyranter referred to the ad as a “historical advertising move”. 

However, this bit of period pride is nothing new to Always’ competitor Kotex. The brand has been featuring the red dot on...
Gender identity can be confusing for anyone to navigate without adding unnecessary childhood genital surgeries to complicate things even further. Several recent studies have shown that in the United States, India, and China, boys are the preferred offspring. As we’ve discussed, in India this is resulting in sex-selective abortions and seven million fewer girls than boys under the age of six. Now there are also claims that up to 300 female children have undergone sex reassignment surgery and male hormonal injections in Madhya Pradesh, the center...
Hint: don’t rely on standard compliments about their appearance. We’re all guilty of it: when being introduced to a perfectly coiffed little girl wearing some absurdly frilly dress it’s almost impossible to restrain from commenting. It is what we have been culturally conditioned to do. But these seemingly innocent off-hand comments build our appearance-obsessed culture, which has an effect on these girls, as anyone who’s seen Toddlers and Tiaras is surely familiar. In Bloom’s recent book, Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World,...
  5 women were arrested for driving in Saudi Arabia, after almost two weeks of a hands-off approach by the authorities. Did they just have a delayed reaction, or did the Saudi religious police hesitate because they thought women would get bored of increased autonomy and independence? Four young women were arrested in a single car being driven by one of them in the Dorat Al Aroos area of Jeddah yesterday morning. The religious police, also known as the Committee for the Promotion of Virtue and the...
On February 11, 2011 CBS reporter Lara Logan (above) was beaten and sexually assaulted while covering the celebrations in Egypt’s Tahrir Square following Hosni Mubarak's resignation. Just months after Logan was assaulted, Dan Rottenberg, editor of the online arts magazine Broad Street Review, released an attack of words through an editor’s note titled, “Male sex abuse and female naiveté”. The photograph accompanying the article is of Lara Logan on the red carpet, wearing a v-line neck dress and smiling for the cameras, with the words...
          I haven’t shaved for quite a while now. It started with a lazy winter, when I found it unnecessary to shave my legs. But with hairy legs and all I thought it was weird that I still shaved my armpits, so the razor went on indefinite hiatus.          Up until college, I was always careful about shaving. I wouldn’t dare be caught with hairy armpits and legs in gym class. I’ve used razors, at-home waxing kits, that weird Schick Intuition thing, and even...
117 Fula and Mandinka communities in the Upper River Region of The Gambia publicly declared abandonment of the traditional practices of FGC and child/forced marriage. Tostan, the leading NGO in the region dedicated to women’s health and empowerment, organized the declaration ceremony, which took place earlier in June. Though neither practice is punishable under Gambian law, they have been declared violations of the Universal Declaration of Human Rights and the Rights of the Child, which The Gambia has signed. FGC exists in various forms throughout, all in...

There are many euphemisms for the vagina, as The Vagina Song lists so nicely, but Summer’s Eve’s latest advertising ploy insists that we not only embrace the word, but use it as a synonym for awesome. Carlton, a cat puppet in a tux, is supposed to represent a powerful businessman on a private jet, who insists that vaginas are “the most astonishing natural wonder of all time.” The press release states an admirable goal for the video: “challenging social taboos around the word ‘vagina,’ igniting frank,...
Saudi Women for Driving, a coalition comprised of Saudi academics, bloggers and activists, are putting pressure on leading car manufacturers to pull out of Saudi Arabia until women have the right to drive. They have approached Subaru first because it is heavily marketed at women and sponsors women’s surf festivals, triathlons and ski events as well as the Outstanding Woman in Science Award for the Geological Society of America. The online petition on Change.org says “while Subaru is marketed heavily at women, your company is simultaneously...

Last year, Mooncup ran a poster campaign in London, inviting women to submit nicknames for their ladybits. Now they have what I'm convinced is Jessica Rabbit singing 'em out for you. This seems like a pretty blatant "viral ad campaign" attempt. They might as well have choreographed a flash mob! Yawn. This ad campaign does make me realize what a taboo of a word "vagina" is, and what cutesy nicknames ladies get for their private parts. Seriously, if anybody calls my vagina a "whisker biscuit" I'm...