Sluts, Burgers, and Fries, oh my! Pinky Cole is a Jamaican-American entrepreneur who is making us all shameless sluts for her vegan soul food. Slutty Vegan is fun, it’s messy, it’s delicious, and it’s undeniably sexy. Starting out in 2018 as a food truck, Slutty Vegan is a plant based burger joint with several-hours-long lines and a boyband-worthy cult following across the country. The Atlanta based restaurant chain is bringing together vegans and meat eaters alike over insanely good recipes and plant based burgers that will make you forget what you ever saw in beef burgers.
More than just food worth going vegan for, Pinky Cole has managed to establish a hilarious brand centered around making veganism fun. Cole found herself craving vegan comfort food and having nowhere to get it, so she decided she might as well do it her damn self. “One day, I was sitting in the house, coming up with my ideas as normal, and it hit me: Slutty Vegan. I was solving a problem, because there was no late-night vegan food in Atlanta,” Cole told Fast Company. And thus, the infamous Slutty Vegan brand was born. Employees at this restaurant can be found announcing “We got some sluts in the building!” while serving up cleverly named menu items with titles such as “One Night Stand,” “Sloppy Toppy,” “Super Slut,” and “Hooker.”
Pinky Cole cites wanting to make veganism “a lifestyle that everyone could appreciate,” as her inspirations behind the head turning business model. Cole, in particular, prides herself in the brand's popularity with Black consumers and her ability to introduce healthier eating to her own community. “We’re not pushing the agenda on you that you have to stop eating meat,” Pinky Cole said to Fast Company, “We just want you to open up your consciousness and be able to introduce new items into your lifestyle.”
If you’re a Slutty Vegan “virgin” (the affectionate title bestowed upon first time customers) and are looking to get your cherry popped, you can currently find Slutty Vegan in at one of 3 locations in the Atlanta area. But if you’re not based near Atlanta, dry your tears, you will soon be able to get your plant-based burger fix closer to home. Pinky Cole has expressed plans to expand to 13 restaurants within the next year, with Birmingham, Alabama being the only confirmed new location so far. Pinky Cole’s bold moves seem to be paying off as her burger restaurant appears to be in the midst of a glow up into a burger empire, becoming a multimillion dollar business in just 6 months. It seems like just about everybody is eager to have a late night rendezvous at Slutty Vegan.
Top Image: Screenshot Via Youtube
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Leah Overstreet is a rising sophomore at Columbia University majoring in Creative Writing with a concentration in Women's and Gender Studies. She is a fan of strong opinions, questionable fashion choices, and independently owned bookstores. She loves to spend her time writing about the queer experience, pop culture, sex, and feminism (hopefully with the company of a snack or two… or three). You can follow her @Leah.S.Overstreet on instagram.