A legal reckoning has finally come for Gwyneth Paltrow’s lifestyle company, Goop—in the form of a $145,000 settlement, reports The Guardian. Investigations by the California Food, Drug, and Medical Device Task Force into three products by Goop, including two now-infamous vaginal eggs, found the products made unsubstantied scientific claims.
Goop claimed the vaginal “eggs”—made of jade or quartz—increased bladder control, regulated menstrual cycles, balanced hormones, and prevented uterine collapse. Along with two eggs, the task force investigated the Inner Judge Flower Essence Blend, which the site claimed “could help prevent depression.”
The vaginal eggs first spurred headlines, and ridicule, a few years backs. Backlash from the medical community was swift. On Twitter, gynecologists begged women to stop using the eggs, citing the risk of bacterial vaginosis or even Toxic Shock Syndrome.
In a recent New York Times article, Santa Clara district attorney Jeff Rosen says, “The health and money of Santa Clara County residents should never be put at risk by misleading advertising. We will vigilantly protect consumers against companies that promise health benefits without the support of good science…or any science.”
Despite the settlement, the $66 Jade Egg and $55 Rose Quartz egg are still for sale on the site—but Goop has tweaked the product description. The site now claims the items “cultivate sexual energy, clear chi pathways in the body, intensify femininity, and invigorate our life force.”
Goop spokesman Heather Wilson released a statement saying, “This settlement does not indicate any liability on Goop’s part. The company has not received any complaints regarding these product claims.”
It seems the eggs are here to stay.
Photo Credit: Andrea Raffin / Wikimedia Commons
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