About a year ago I saw this infomercial and was confused, intrigued, but also completely amused. I had forgotten about it until recently when former 'tern, Alison F. reminded me of it's weirdness. But although this commercial seems strange, it is not a joke! For too many years, drivers and passengers have suffered from the stiffness of their seat belts cutting into their shoulders. This has been a serious problem, and thank goodness somebody has finally come up with the perfect solution. Soft and cushy, Tiddy Bear makes traveling fun again!!! Just look at these happy customers!