bacardiMany commercials use misogynistic messages and stereotypes to promote their product, especially products geared to men such as beer. As it turns out, advertisements targeted for women can be equally offensive and ridiculous. Take, for instance, the advertisements for Bacardi Breezers stating that the must-need accessory for a woman is an ugly female friend so they can seem more attractive in comparison.

Society and the media are already encouraging impossible body image standards and cattiness among women. The ideas propagated by celebrity culture tell young girls that their only worth and value comes from how attractive they are, how many men like them, and how young they can stay forever. Some people might say this is just an ad but the young and impressionable will view this as the truth.

-Sylvie

Photo courtesy of Jezebel.

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The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.


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