on Jun 12, 2014
Meet Elvia Lahman and Hannah Metz, founders of The Loved One. What began as a vintage wholesale business quickly blossomed into a popular online store and a series of pop-up shops in Los Angeles and New York. Priding themselves on their selection of quality vintage and American-made lingerie, the pair eventually settled into their own retail space in Pasadena. The Loved One now carries their own line of lingerie and a line of clothing reconstructed from vintage ... Read More
BY Andrea Stopa
on Apr 29, 2014
Artists Rachel Blodgett and Julian Farmar-Bowers share a deep appreciation for quality handmade items, which is a passion that fuels their unique brand, Serpent & Bow. Together, they lovingly produce Indigo, batik and naturally dyed handmade garments intended to stand the test of time. Their work, along with contributions from other artists, has developed into Serpent & Bow, an artisan home business turning out a compelling collection of stunning ... Read More
BY Oriana Asano
in Style File
on Apr 10, 2014
12 is the new 16. This is what my branding professor preaches during class, while we watch Axe commercials. And it’s true that marketing strategists are targeting kids at younger and younger ages with “sexy” products, expecting little boys to care about attracting little girls with their nearly-natural musk. Even amongst those of us who are still shy the pertinent hormones, sex has become a commercial object. That commercialization is first ... Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
“Women always look for true love,” explains the commercial for the “True Love Tester,” a bra designed by Japanese lingerie company Ravijour. The bra contains within its stylish cups sensors that read and transmit a woman’s changes in heart rate via bluetooth to an app that calculates your “love level.” You guessed it: when the heart gets going, the bra gets unhooking.
In case you were worried ... Read More
BY Katie Fustich
on Dec 06, 2013
If you don't have an overly-critical mother like the rest of us, don't worry--Microsoft is developing a bra that will tell you when you need to stop eating. Yes, I don't know who thought this would be a good idea either, but it's a thing so let's talk about it.
As you can see in the highly-scientific diagram above, the bra is lined with an EKG that alerts the wearer when their heart rate indicates stress. This alert comes via a handy-dandy app that ... Read More
Chrystal Bougon, the owner of plus-size lingerie store Curvy Girl, is encouraged to see more plus-size models these days, but she thinks it might not be enough. After all, “anything over size 4 is considered plus-size,” she says. And most are photoshopped. She is “constantly asked for pictures of [her] products on 'regular' bodies,” bodies without any airbrushing or editing. In her “Regular Women” campaign, she delivers by ... Read More
In attempts to keep hormones and teenage desire at bay, schools across China are enforcing unheard of and questionable rules. In some, kids of opposite sexes are prohibited from walking together; in others, boys and girls must stand fifty centimeters from one another.
This latest rule almost sounds made-up. Zhongshan Technical Secondary School, a high school in the Chinese province Guangdong, thinks colored undergarments are too suggestive. ... Read More
World War II America saw some pretty major shifts for women. The slogan “the more WOMEN at work, the sooner we win” inspired women to enter the work force as real-life Rosies and Riveters. With men off at war, women were able to fill various professions previously reserved for men, like doctors and engineers. Lady gardeners canned food to store up on from “victory gardens.” Women even joined the US military, and occupied a heroic ... Read More
BY Tess Duncan
on Jun 11, 2013
The "Modern Madam" experience at 28on27 puts a new spin on boudoir photography for ladies seeking sexy, classy keepsakes of themselves. Although most clients sport lingerie in the traditional style of boudoir shoots, photographer Laura Little keeps the whole project open to interpretation. The women can wear whatever they like, as motivations range from gifts for fiancées and spouses to simply pride in the beauty of their bodies. Even a 62-year-old has ... Read More