Finally, science has done something useful for us wannabe witches.
Scientist, entrepreneur and self-professed occultist Lauren Bowker and her company The Unseen have developed the world's first color changing hair dye, FIRE
Like a mood ring for your hair, this new hair dye uses a scientifically modified version of thermochromic ink (the one found in Global Hypercolor t-shirts in the 80's and 90's) to make the hair's color change with fluctuating temperatures. I mean moods. We all know mood rings are magically controlled by our moods. With the case of FIRE this is even more of the case: Forbes reports that the color even changes with your body temperature when you blush. Magic is real.
Bowker grew up interested in witchcraft, telling Dazed, “Even as a kid I used to mix bath potions, and was really hands-on with the stuff I had around me, making new products out of them, without even knowing I was doing it.” She also knows a thing or two about chemistry. She's combined these loves to create the dyes, which range in color from bright red to subtle pastels.
"Inspired by occult glamor – a spell cast on somebody to make them see something the spell-caster wishes them to see," says The Unseen's website. The number one thing of all the magic in the Harry Potter universe I ever wanted was the ability to be a Metamorphmagus, like Nymphadora Tonks. This just got one step closer to reality.
Bowker told Forbes that she took inspiration from another set of witches, specifically that hair-color-changing scene from The Craft:
Sadly, you can't get your hands on FIRE just yet. The Unseen is launching the product at London Fashion Week in partnership with Storm Models, but they are still looking for a major hair care brand with whom to partner to take the product to the market, hopefully by the end of 2017.
In the meantime, keep an eye on their Insta; Bowker tells Forbes they are planning to release unpolished Instagram Live videos in order to prove just how real the magic really is.
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