The Pirelli calendar is continuing its makeover! The luxury calendar, which was first released in 1962 as a promotional calendar for Italian tire company Pirelli, spent over 50 years producing highly sexualized, photoshopped, and usually nude images of supermodels including Kate Moss, Cindy Crawford, and Iman — including some underage models, such as a 16-year-old Naomi Campbell, who posed topless for Pirelli in 1987.
Last year, the calendar underwent a major makeover. Annie Leibovitz shot a diverse and talented group of women of all ages, from teens to 80-somethings. Tavi Gevinson, Serena Williams, Amy Schumer, Yoko Ono, Ava DuVernay, and Patti Smith were a few of the women to be featured. Some of the photos were nude or partially nude, but when they were, their sexuality was shown in a less photoshopped, less objectified way — Schumer made headlines for her casual nude “stomach hang” photo, and Williams’ nearly-nude photo celebrated her athleticism.
The 2017 calendar has a similar bent. Shot by Peter Lindbergh, this year’s edition features actresses Jessica Chastain, Penelope Cruz, Nicole Kidman, Rooney Mara, Helen Mirren, Julianne Moore, Lupita Nyong’o, Charlotte Rampling, Lea Seydoux, Uma Thurman, Alicia Vikander, Kate Winslet, Robin Wright and Zhang Ziyi. One non-actress, Moscow State University professor of political theory Anastasia Ignatova, joins the group. Many of the women are shot makeup-free, and Lindbergh continues the black-and-white, minimalistic aesthetic of last year's calendar.
In a statement, Lindbergh said:
“In a time when women are represented in the media and everywhere else as ambassadors of perfection and youth, I thought it was important to remind everyone that there is a different beauty, more real and truthful and not manipulated by commercial or any other interests, a beauty which speaks about individuality, courage to be yourself and your own private sensibility.”
In an interview with Vanity Fair, Thurman called the move a feminist statement. She said:
“This was such a sophisticated, supportive, feminist statement they made by taking this calendar and turning it into something that is about all generations of women in a completely non-exploitative manner and making it something that is fantastic.”
It's true that all the women featured are thin and conventionally beautiful, but baby steps, baby steps. It's great to see talented women be able to show their laugh lines, and we hope the Pirelli calendar continues to embrace a different range of beauty than it previously did.
Just four of the images are out now, plus the video above, and we can’t wait to see the rest of them.
All photos by Peter Lindbergh for Pirelli
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