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Underwear for the holidays? Oh boy, not again! But wait... this Kmart and Joe Boxer commercial actually makes underwear seem festive. Tossing out the familiar and overtly sexualized David Beckham-esque boxer aesthetic, the company opts for a parody of that sexualization, and I gotta say, this version is way more in the fun, magical and childlike vein of true holiday cheer. Watch the cute video below!

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Thanks to Fashionista

 

Video and image via YouTube

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