To put it simply, the past few months have been hell. We wake up every day to more bad news and another barrage of tweets from our extremely unpresidential president. You’ve signed the petitions, marched alongside your sisters in protest and downed many, many glasses of wine. But we must keep fighting for women’s rights, and now we’ve got another way to do it.
Meet MY SISTER, the newest feminist fashion brand on the scene whose mission is to help fight sex trafficking through the sales of their ethically-sourced apparel. They’re making waves on Instagram with a barrage of fan photos of their fans donning epic tank tops that read: It’s My Body, It’s My Choice.
The MY SISTER team is focused on starting conversations about sex trafficking, and in doing so, they hope to empower women and survivors. Their designs feature powerful messages like “BADASS FEMINIST," “Not Here to Please You,” and “You Don’t Own Me.”
We are loving the brand because on top of donating 10% of net proceeds to their nonprofit partners, they also work to find employment opportunities for survivors of trafficking and sexual exploitation. Justin Vernon, better known as Bon Iver, even jumped on board to support the cause. He was spotted wearing one of the signature Stop Traffick tees during a performance at the Rock the Garden music festival in Minneapolis earlier this summer.