Natives' fresh Spring 2014 campaign is radiating fun, sunny vibes, and accentuates the brands innovative use of color, textures, and patterns. The campaign preview is a quirky and exciting sneak peek of things to come. Native quips, "We’d like to remind you humans out there that finding all those new shoes was no easy task. Looking high and low in pursuit of the latest pair of Natives was no small undertaking, and so we decided to document the brave team responsible for this seasons wild discovery.”
The preview is a hodge-podge of tropical elements and Indiana Jones-esque exploring that inspires daydreams of picnics, sun showers, puddle jumping, and picking fresh bouquets of flowers. The new line ranges from boots, to sneakers, to flip-flops so your feet will be covered for any and all springtime endeavors.
How can you resist new shades such as Pomegranate Purple, Tartlet, and Botanical? With an array of color and style options these shoes are sure to put a hop in your step. Each shoe is also washable, odor-resistant, shock absorbent, beast free AND waterproof! These shoes and the World of Native preview are sure to inspire a fashionable and fun spring.
Native has enlisted the aid of young visionary, Adi Goodrich, a set design and color expert to bring their campaign alive. The ultra stylized and pop-y picnic blanket patterns and presence of fruit and flowers really speaks to the brands vision.
Sneak a peek at the World of Native ‘Nativision’ video series to truly a catch a glimpse of the brands powerful design aesthetic and tantalizing color palette. If we buy all of these shoes will spring come out of hiding, already?