celebrity advertising and magazine shoots have that strange dual purpose- the celebrity both advertises a product and is a product, even more so than regular models.
there's a documentary called "A Perfect Fake", by and about men actually, whose thesis is that men respond to symbols more than they do to actual beauty -- and i guess that's what's going on in these images. they've been pared down to the most basic symbols - a smooth skin, thickened hair, and lips, white skin, thin body, large breasts. i can look at those pictures now and recognize when i'm looking at a product rather than an individual. creative fiction is clearly the intent.
no wonder celebrities are irritated by the results.