Underwear for the holidays? Oh boy, not again! But wait... this Kmart and Joe Boxer commercial actually makes underwear seem festive. Tossing out the familiar and overtly sexualized David Beckham-esque boxer aesthetic, the company opts for a parody of that sexualization, and I gotta say, this version is way more in the fun, magical and childlike vein of true holiday cheer. Watch the cute video below!

 

Thanks to Fashionista

 

Video and image via YouTube

Tagged in: winter, kwanza, jingle bells, holidays, hannukah, fashion, christmas, boxers   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.


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