BY Oriana Asano
on Apr 10, 2014
12 is the new 16. This is what my branding professor preaches during class, while we watch Axe commercials. And it’s true that marketing strategists are targeting kids at younger and younger ages with “sexy” products, expecting little boys to care about attracting little girls with their nearly-natural musk. Even amongst those of us who are still shy the pertinent hormones, sex has become a commercial object. That commercialization is first ... Read More
BY Michelle Beiter
on Apr 02, 2014
This one is for all the fat girls that have ever walked into a store on a mission to get at least ONE thing before they leave, knowing that the search is probably futile. For all the girls that spent four hours in a dressing room shucking shirt after dress after pair of jeans off, knowing before they even plucked the item off the rack that it probably wasn’t going to fit. For all those girls that have left a store trying their hardest to swallow the sobs ... Read More
BY kelsey haight
on Apr 02, 2014
Lorde learned a lesson last year after criticizing some of her fellow pop stars Taylor Swift and Selena Gomez for having “unfeminist lyrics” or for being too “unobtainable and flawless.” It's safe to say that Lorde wasn’t trying to be catty or harsh, and seems more like the kind of girl who was more interested in holding people accountable and reminding us that celebrities aren’t perfect. We know she has definitely changed her ... Read More
BY Claire Filipek
on Mar 27, 2014
This is the cutest thing I have seen today:
Major props to American Eagle Outfitters for making a fake line for animals (complete with a mockumentary) to help raise money for rescue organizations.
...their creative team deserves to be showered in sloppy, wonderful, St. Bernard kisses.
Also, the “American Beagle Outfitters Dogumentary” is a must-watch! Really high caliber parody. Sample soundbyte: “Do you know what it is ... Read More
BY Andrea Stopa
on Mar 25, 2014
We've all been there - you slept through the alarm that gave you time to shower, then the alarm that gave you time wash your face, then the alarm that gave you time to change your underwear before throwing on whatever's on the floor by your bed before you grab your mascara and bolt out the door.Yup, worst morning ever. So now you're on your way to work/class/anything and you have to scramble to look like an actual human for a number of hours.Here are some ... Read More
BY Mary Rockcastle
on Mar 21, 2014
Are you soaking in the bliss of a recent engagement? Does your big day loom just around the corner, yet you're still on the hunt for some sudden inspiration? Have we got the event for you.
Toasted Brooklyn is New York City’s largest indie wedding event and it’s hitting Greenpoint, Brooklyn on April 13th, 2014.
Not looking forward to the flood of spring nuptials you’ll have to attend that will all look exactly the same? Neither are we. It ... Read More
BY Brittany Allen
on Mar 20, 2014
SanFran Contingent! Despite your fairly warm and consistent temperatures, is anyone out there in the mood for a seasonal wardrobe change? East Coasters, need material for your inspiration boards? Retail friends-of-BUST Gravel & Gold are showcasing their spring collection at a special event this upcoming Friday (March 28th). There will be toasts and try-ons from 6 to 9 pm, and plenty of opportunities to browse through this fantastic new line. Check out the ... Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
BY kelsey haight
on Mar 12, 2014
Regardless of your opinion on wearing makeup, sometimes you wanna wear it and may feel unarmed with the skillz. Women have a complex history with makeup, ranging from relying on it to despising it. Chances are you fall somewhere in the middle and if not, you deserve a chance to try out the strong cat-eye look, as make up tutorialist Tadele Smith says, “you want the wings of your liner to be so sharp they could kill a man”.
It’s true ... Read More
BY kelsey haight
on Mar 04, 2014
Natives' fresh Spring 2014 campaign is radiating fun, sunny vibes, and accentuates the brands innovative use of color, textures, and patterns. The campaign preview is a quirky and exciting sneak peek of things to come. Native quips, "We’d like to remind you humans out there that finding all those new shoes was no easy task. Looking high and low in pursuit of the latest pair of Natives was no small undertaking, and so we ... Read More