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We have been binding our busts since ancient times: in Classical Greece, some women wrapped linen bands across their breasts; Romans had a similar method, hoping to prevent their breasts from sagging; during the Ming Dynasty in China, a supportive underlayer called a “dudou” was favored by wealthy women. The first modern bra in the United States was invented in 1910 by Mary Phelps Jacob (later known as Caresse Crosby), a New Yorker whose chunky whalebone corset just didn’t work under her thin evening gown. Read More
Yesterday, the New York Times reported about a hip new trend for young women: full bottom underwear. You heard us right—thongs are no longer cool. Apparel analysts and young women themselves agree that thongs have passed, and that being comfortable is the new thing. The research coincides with this observation: according to NPD, a research company, “Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent. Read More
It’s no secret that Lilly Pulitzer’s target audience is made up of wealthy white women, and if that’s news to you, just take a look at what comes up when you Google image search their ad campaigns. Nevertheless, we were feeling a little hopeful that the brand had become more inclusive when they announced that their line would be sold at Target. Read More
Nail art is freaking cool. Nail art of empowering women and symbols? Even cooler. We've rounded up some amazing manicures that will make you look even more kick-ass than usual. I mean, really, who doesn't want their feminist heroes hanging out on her fingers? (Hey Tavi!) If you get one of these designs done at a salon, make sure to pay your super-hardworking nail technician well! They go through a lot doing this for a living and they deserve it. Check out the photos below and get your nail game on point for spring! 1. Hillary Clinton Nail Art image c/o: 2. Read More
Memorial Day weekend is almost here, and we know you wanna head to the closest possible water world. Whether you’ll be playing on the beach or pool-side sunning, you’re probably wondering what to wear. We think the distinction of size "others" people and marginalizes fatness, which is not fair. Fat-kini, skini-kini, whatever-kini —love your body and dress it in the lycra style that suits you best! All bodies and all kinis are created equal. So grab your sunscreen, a good book, and go get fierce in the sunshine. Read More