In some cultures, religious talismans and sacred objects are kept out of the hands of women for fear that females will rob them of their power, a power coded as “masculine.” And according to Harvard Business School’s Jill J. Avery, ours is one of these cultures... when it comes to our worshipful treatment of the products we consume.
While it might be relatively easy for women to appropriate products labeled as manly, like deodorant or razors designed primarily for men, men are harshly scrutinized for using products targeted at women. Read More
BY Intern Caroline
on Jan 20, 2012
Meet our newest office crush: youtube user ycfan1985. This dude loves his goddamn Yankee Candles!
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I sincerely want to bro down with this guy. He seems to genuinely appreciate the details. He doesn't make the typical "haul" video: each scent comes with a childhood memory or imagined scenario described in vivid detail. I feel like if we were buds, he'd notice when I got a haircut or new perfume and he'd definitely comment on it. He'd be down to keep me company at the laundromat even though that's such a waste of a day off. Read More