BY Jamie Bogert
on Mar 02, 2015
There is nothing quite as nice as slipping into a soft, comfy, these-fit-perfectly pair of underwear. Smooth organic cotton, toxin-free dye, and no sweatshops involved feels really great on the body—could such an undie exist? Sure can. At Pansy, the organic cotton underwear company out of San Leandro, CA has caught the eye of those in search of a sustainable line of lingerie and intimates.
Now, Pansy has gained more positive attention for their new photo ... Read More
BY Susan Avett
on Nov 07, 2014
Lingerie shopping is tricky even in the best circumstances. Choosing between fits, style types, fabrics and colors can be exhausting on its own. But for those of us who don’t fall into the relatively narrow range of Caucasian skin tones that most "flesh" or "nude"-toned lingerie is manufactured for, things can be even more complicated.
Seeing a huge need for skin-toned lingerie that could benefit all women of color, Ade Hassan founded Nubian Skin. The new ... Read More
BY Mariana Garces
on Nov 06, 2014
Wish there was another way to celebrate the heroes in your life? Dear Kate underwear (who we wrote about not too long ago) just released their latest lookbook to celebrate the superheroes of our past and present.
The new limited edition collection is the League of Ladies + Dear Kate collection, named so because the innovative and sexy yet period-proof underwear brand collaborated with the League of Ladies to design a line of underwear ... Read More
BY Mariana Garces
on Aug 22, 2014
Dear Kate, our favorite (high tech and period proof!) underwear brand here at Bust, just released its latest collection yesterday, the Ada Collection. Named after Ada Lovelace, the world's first computer programmer, the collection is full of the brand's signature cute, functional, and breathable underwear and matching bralets.
Even more notable, the collection comes along with an amazing lookbook chock-full of amazing models-- all leading women from the tech ... Read More
BY Lex Ellenthal
on Jul 21, 2014
I’ve said it before and I’ll say it again- menstruation can be the living worst. It’s smelly, messy, sticky, painful, and so many other unpleasant things. Imagine how much it would suck being on your period while living in a developing country. A lot of people all over the world don’t have the money to pay for pads, tampons, pain medication, what have you. Even if they did have the money, there’s nowhere nearby to get these items for ... Read More
BY Lex Ellenthal
on Jul 19, 2014
Are you as sick of the endless lingerie search, foraging for a larger cup size that is not boring and/or overpriced? I wear a bra size 34F and let me tell you, finding a bra that is comfortable, supportive, and cute all for an affordable price is a true pain. The boutique stores with small lacy bras for smaller sizes just don't offer the kind of support larger breasts need and the large chains like Victoria Secret and Macy's are always throwing diamonds and bows ... Read More
BY Elle Brosh
on Jun 07, 2014
Can you hardly handle the chafing and fear of visible panty-lines while wearing exercise pants? Are you sick of finding yourself face-to-visible booty with the person in downward dog in front of you wearing the thinnest leggings ever made? Yes people, it is what you're thinking - the yoga pants redesign we've all been waiting for. We're going commando and we're loving it.
Throw your flimsy leggings in the garbage because NYC startup company, Dear Kate is here to ... Read More
BY Emma Pacchiana
on Feb 10, 2014
Some dates are so seriously horrid, the only consolation is knowing you'll have an amazingly awkward/hilarious story to tell over drinks with your friends. If you've been there, Dear Kate wants to know.
Dear Kate makes a new type of underwear for women with a built-in breathable lining that protects like a pantyliner! They come in many different cuts and styles, and are perfect for working out, or as backup to protect your new splurge-purchase sheets on those ... Read More
BY Adrienne Tooley
on Oct 02, 2013
David Gandy for Dolce & Gabbana
The fight against unrealistic body expectations spawned from airbrushed models on billboards has been going strong for years. The “Dove Real Beauty” campaign showcases women of all shapes, colors, and sizes in their underwear, proving that real beauty comes in all forms. Yet as far as it goes, men haven’t been given the same real life role models. Instead, they’ve been blasted with ... Read More
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s ... Read More