Tag » toys
More than 30,000 people have signed an online petition on Change.org stating they don't support toy manufacturer LEGO's newest campaign, a line of toys called Friends made just for girls (an already gag-inducing phrase when it comes to marketing). Critics are calling it sexist because the line makes a break from LEGO's usual build-it-yourself aesthetic. Friends features pre-assembled sets that follow gender norms like a hair salon, fashion design studio, and ... Read More
I remember begging my mom for an Easy Bake Oven. Well, actually, I begged her for the Creepy Crawlers playset and an Easy Bake Oven, but she said I could have only one. Since I was too young to explicate a formal critique of gender dichotomies in children's toy advertising, and brownies seemed way more useful to me than bugs, I went for the Easy Bake. Only one photo exists of me using my new toy--in it, I’m frowning at the little white oven, waiting for a ... Read More
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