BY Andrea Stopa
on Feb 11, 2014
This 1981 LEGO ad featuring this adorable red head and a very feminist and very true message about children, creativity, and leaving the whole gender stereotype thing at the door, has recently blown up a lot of news feeds:
LEGO was selling "Universal Building Sets," and saying specifically with this image that being a builder, creator, or inventor, is never gendered.
Unfortunately, the reason this ad has resurfaced with a vengeance is because LEGO doesn't ... Read More
Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.
But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a ... Read More
Barbie’s place in adolescence and constructed femininity has baffled psychologists and feminist alike: on one hand, she’s a patient confidante onto which girls might project their hopes and aspirations. But she also espouses limited and damaging views on female roles, bodies, and sexuality. She sends conflicting messages, passively listening to you for hours while remaining inhumanly cold. As girls, we intuitively pick up that Barbie is ... Read More
As children, many of us turn to our toys to navigate our developing identities. Sometimes, our dolls serve as surrogates; we parent them the way we see our children parenting us, and we identify with them. Photography operates similarly: as teens, we might dog-ear or collect magazine images that appeal to our expanding sense of self. Since so many dolls and photographs in mainstream fashion magazines present a grossly limited definition of femininity, it ... Read More
Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our ... Read More