Almost every home product advertisement you can think of features a woman acting out a pretty stereotypical domestic role; you’d think all we spend our time doing was wiping counters and asking our rambunctious husbands and sons to take their shoes off. In the wake of the recent Super Bowl ad frenzy, comes this amazing parody video advertising a product called “Swiffle.” Bringing awareness to important subjects like reproductive rights, ... Read More
BY Fatimah Hameed
on Feb 12, 2014
Trigger warning: this post features a video that stages sexual violence.
Posted for only a week, Eléonore Pourriat's 2010 short film Oppressed Majority (Majorité Opprimée) has reached over 3.3 million views for its English-subtitled version on YouTube. Oppressed Majority is a detailed and poignant look at sexual harassment and violence that Pourriat achieves by turning the tables: "On what seems to be just another ordinary day, a man is ... Read More
Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.
But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a ... Read More
For many young feminists, the “selfie” has been claimed as a fulfilling expressive medium that lends itself to self-actualization and confidence. The artist Lindsay Bottos explains, “The act of women taking selfies is inherently feminist, especially in a society that tries so hard to tell women that our bodies are projects to be worked on […] Selfies are like a ‘fuck you’ to all of that.” And maybe she’s ... Read More
The photographer Suzanne Heintz is sick and tired of being told that she needs to marry and have kids. Although she acknowledges the strides made by women in the past decades in her interview with Feature Shoot, she feels now that a new sort of feminine mystique has emerged in the past years; rather than being expected to be perfect housewives, society now demands that women have the family, the career, and the flourishing social life. Amidst pressure to ... Read More
After being called out as grossly sexist, a children’s joke book in Spain has been pulled by its publisher. The book, "Pequechistes: Sobre chicas (sólo para chicos)" or "Little Jokes: About Girls (for Boys Only)," includes some deeply upsetting jokes about women and our relationships to men. Not only does it compare women to tiles by quipping “they’re both at [men’s] feet,” but it also glamorizes domestic violence: "What ... Read More
BY Katie Fustich
on Dec 06, 2013
It's 2013--by now, we should have the cure for cancer, hoverboards, and all be dressing like Zenon. Instead, we remain entrenched in the archaic days of attempting to disprove a woman's argument by calling her "fat."
The Representation Project compiled a supercut of advertising, television, music, and news to reveal just how pervasive this mentality is in every media outlet imaginable. Though the video also takes time to commend the strides made toward ... Read More
We hear it all the time: sex sells. And it’s true. As the art critic John Berger has suggested, advertisements are effective when they sell a fantasy: buy this product, and you will be envied by all. Women in both art and advertising are often posed for the male gaze; in other words, even if there’s a man in an ad photo, the woman is shown facing the consumer, promising to be just as attainable as the product she sells. Her body is symbolically ... Read More
Remember when Lululemon CEO Chip Wilson embarrassed himself and his company by blaming women’s bodies for defective pants? Yeah, that really did a lot for his business. So did his previous comment that birth control causes divorce. Oh, yeah, and his racist remarks about Japanese people. Friendly guy.
Well, thank goodness for Stephen Colbert. In a recent piece, the comedic genius exposes just how much of a non-apology this guy gave for his ... Read More
In response to a portrait of Cpl. Kristine Tejada featured alongside an Army magazine article, Col. Lynette Arnhart has launched complaints about the use of a conventionally attractive woman in military press materials. In what she believed to be a defense of women in the military, she wrote her peers about the issue: “Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty.)” ... Read More