In some cultures, religious talismans and sacred objects are kept out of the hands of women for fear that females will rob them of their power, a power coded as “masculine.” And according to Harvard Business School’s Jill J. Avery, ours is one of these cultures... when it comes to our worshipful treatment of the products we consume.
While it might be relatively easy for women to appropriate products labeled as manly, like deodorant or razors designed primarily for men, men are harshly scrutinized for using products targeted at women. Read More
Art critic John Berger’s text Ways of Seeing suggests that women in art are often displayed for the pleasure of men, tilting their heads and looking at the viewer with an air of suggestion and submission. There’s a connection between this idea and his claim that advertising sells fantasy more than it does products; ads seem to suggest, “Buy this, and this girl will want to sleep with you.” The objectification of women sells.
Motorcycle advertising is no exception. Read More
BY Fatimah Hameed
on Oct 02, 2013
From papyrus sales posters in ancient Egypt to town criers of the Middle Ages, from radio sponsorships to the Pop-Tarts “Crazy Good” campaign, advertising has grown and changed over the years, constantly adapting with methods to reach target audiences. This evolution has brought us to the category of advertisement web-shows. I have just spent the last hour watching “Romancing the Joan,” sponsored by Renuzit air fresheners and I feel like Renuzit should pay me for this post. Read More
BY Adrienne Tooley
on Sep 25, 2013
A stereotypical view of NFL games conjures images of men in face paint pounding beers and eating copious amounts of junk food, leaving their wives/girlfriends/families at home. But those generalizations can be squashed as women continue to grow as an important part of the sport’s fan base.
According to ESPN, 44 percent of NFL TV viewers are women, up from 34 percent in 2011. Read More
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s John Ellett sat down with Hanes’s Chief Brand Officer, Sydney Falken, to discuss the sales strategy. Read More
BY Adrienne Tooley
on Sep 13, 2013
GoDaddy, a.k.a. the Internet service company with blatantly sexist commercials and advertising strategies, is singing a new tune. Last week, the New York Times reported that GoDaddy is releasing a new commercial that is a far cry from the provocative ads of the past.
Due to an outcry from women everywhere, the company, and chief executive Blake Irving, are shifting away from overtly sexy ads, and instead are implementing a campaign that everyone can get behind. Read More
Objectifying women’s bodies in advertising is hardly something new. However, Japanese firm Wit Inc. is taking it to a whole new level. Wit Inc. is now recruiting women to wear stickered advertisements on their thighs, literally turning these women’s legs into billboards.
Paid up to $121 per day, women are required to be over the age of 18, have a significant number of followers on social media websites, and must wear miniskirts that reveal their thighs where the advertisements are plastered. Read More
Once upon a time, there was a snack made out of dried meat. This snack was magical, because it prevented spoilage, and therefore prevented the people of the kingdom from getting sick or hungry in times of trouble. The people rejoiced! Over time, however, a bunch of people decided that this snack needed to take over the world. The only way to do this, in the small minds of these puny people, was to appeal to both men and women, separately (not just humankind in general, that would be ludicrous). Read More
BY Amy Bucknam
on Oct 10, 2012
IKEA has been under fire this past week after it was revealed that they had airbrushed all the women out of the images in their annual catalog for IKEA Saudi Arabia.
They have since apologized and expressed their “regret” for the situation, telling the Associated Press, "We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values."
The company’s home country of Sweden was the first to criticize this move, followed by the U.S. Read More
BY Intern Christina
on Jul 10, 2012
The first time I received a pad was in a small package in health class including a flowery smelling deodorant and a pamphlet on puberty. The boys received Old Spice. I thought their door prize smelled better, and dismissed the pad by adhering it to a guy friend's back, because I was eleven, and I wouldn't even need it for anything but amusement for another three years. Even when I did, I quickly realized that, just as ads promoted, pads felt "like a diaper." And the only people who should have to wear those are babies and senior citizens, or so I thought.
Enter incontinence. Read More