BY Hannah Baxter
on May 26, 2015
Say what you will about Lena Dunham, the girl has got guts and gusto to spare. Never one to shy away from controversy, the 29-year-old recently posted a photo to Instagram that featured her standing in her bathroom, stripped down to her skivvies. She was, in fact, giving a shout-out to indie lingerie brand Lonely Lingerie, which boasts this motto: “For women who wear lingerie as a love letter to themselves. Read More
BY Natasha Rodriguez
on Apr 08, 2015
Lane Bryant’s inspiring #ImNoAngel campaign is boldly challenging society’s beauty standards: The new ads feature popular models such as Ashley Graham and Marquita Pring (who we've had the honor of featuring in BUST) wearing Lane Bryant’s lingerie line Cacique. Lane Bryant, whose women’s clothes range from sizes 14 to 28, is taking a stab at the “Angel” title that Victoria’s Secret bestows on its famous supermodels. Read More
BY Madison N Nunes
on Apr 03, 2015
Do you know what's hotter than really good sex? Having really, really comfortable underwear that makes you feel super sexy.
These three feminist underwear brands are not only shrouded in comfort, but are also decked out with fem-friendly slogans, body positivity, and cute colors. Here's a run down of each brand, our fave pieces, and where you can buy them (and if right now you're wondering if you can pay rent, buy take out, and rock consent-friendly underwear all at the same time, we're here to tell you that you can). Read More
BY Jamie Bogert
on Mar 02, 2015
There is nothing quite as nice as slipping into a soft, comfy, these-fit-perfectly pair of underwear. Smooth organic cotton, toxin-free dye, and no sweatshops involved feels really great on the body—could such an undie exist? Sure can. At Pansy, the organic cotton underwear company out of San Leandro, CA has caught the eye of those in search of a sustainable line of lingerie and intimates.
Now, Pansy has gained more positive attention for their new photo shoot starring mama’s-to-be. Read More
BY Susan Avett
on Nov 07, 2014
Lingerie shopping is tricky even in the best circumstances. Choosing between fits, style types, fabrics and colors can be exhausting on its own. But for those of us who don’t fall into the relatively narrow range of Caucasian skin tones that most "flesh" or "nude"-toned lingerie is manufactured for, things can be even more complicated.
Seeing a huge need for skin-toned lingerie that could benefit all women of color, Ade Hassan founded Nubian Skin. The new lingerie line includes T-shirt bras, briefs, push-up bras, lace shorts and even tights. Read More
on Jun 12, 2014
Meet Elvia Lahman and Hannah Metz, founders of The Loved One. What began as a vintage wholesale business quickly blossomed into a popular online store and a series of pop-up shops in Los Angeles and New York. Priding themselves on their selection of quality vintage and American-made lingerie, the pair eventually settled into their own retail space in Pasadena. The Loved One now carries their own line of lingerie and a line of clothing reconstructed from vintage garments called Made by TLO.
To learn more about The Loved One, read on. Read More
BY Andrea Stopa
on Apr 29, 2014
Artists Rachel Blodgett and Julian Farmar-Bowers share a deep appreciation for quality handmade items, which is a passion that fuels their unique brand, Serpent & Bow. Together, they lovingly produce Indigo, batik and naturally dyed handmade garments intended to stand the test of time. Their work, along with contributions from other artists, has developed into Serpent & Bow, an artisan home business turning out a compelling collection of stunning shirts, handkerchiefs, and lingerie. Read More
BY Oriana Asano
on Apr 10, 2014
12 is the new 16. This is what my branding professor preaches during class, while we watch Axe commercials. And it’s true that marketing strategists are targeting kids at younger and younger ages with “sexy” products, expecting little boys to care about attracting little girls with their nearly-natural musk. Even amongst those of us who are still shy the pertinent hormones, sex has become a commercial object. That commercialization is first forced upon girls when they begin wearing bras. Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Read More
“Women always look for true love,” explains the commercial for the “True Love Tester,” a bra designed by Japanese lingerie company Ravijour. The bra contains within its stylish cups sensors that read and transmit a woman’s changes in heart rate via bluetooth to an app that calculates your “love level.” You guessed it: when the heart gets going, the bra gets unhooking. Read More