BY Jennifer Welsing
on Dec 18, 2012
I've heard it said that "ask and you shall receive", but I guess in this case it's more like petition and you shall get heard. After starting a petition asking Hasbro to make their Easy-Bake Oven a more gender-neutral toy, McKenna Pope got her wish and more.
If you haven’t heard of McKenna Pope, she's the 13-year-old girl from New Jersey who questioned Hasbro on why they don't make a gender-neutral Easy-Bake oven. It all started after her four-year-old brother, an avid baker, told her he thought the current model was too girly. Read More
It’s about time that Hasbro began marketing their famous Easy-Bake Oven, which has been aimed towards preteen girls since its conception in the 1960s, in a more gender-neutral manner. Inspired by her little brother, one 13-year-old New Jersey girl has started a petition on Change.org to get the company to make the toy oven more boy-friendly.
McKenna Pope of Garfield, N.J. wants the company to drop its all-girl advertising in hopes that boys like her 4-year-old brother will be more comfortable asking for a stereotypically 'girly' toy this holiday season. Read More
BY Erika W. Smith
on Nov 30, 2012
You probably remember the board game “Guess Who?” — you know, the game where you randomly draw a character and then try to guess who your opponent drew? The game where you narrow down your options by asking questions like, “Is your person wearing a hat?” or “Does your person have blue eyes?”
The game with 5 female characters and 19 male characters?
“Is your person a girl?” “…Yes.” BAM – almost all the cards go down. One question in, and you’ve already lost.
Yeah, that game. Read More
Hasbro has released an advertisement for their board-game version of Zynga’s popular Words With Friends game. The game really doesn’t seem to be any different from Scrabble. The commercial features a group of women playing the word game and coming up with words like...wait for it...“bikini,” “cupcake,” and “diet.”
“Okay, well there’s no ‘diet’ in my future, so ‘later,’” says one of the women in her best Cher Horowitz voice as she plays the word “later. Read More
BY Bridgette Miller
in Eat Me
on Sep 27, 2011
I remember begging my mom for an Easy Bake Oven. Well, actually, I begged her for the Creepy Crawlers playset and an Easy Bake Oven, but she said I could have only one. Since I was too young to explicate a formal critique of gender dichotomies in children's toy advertising, and brownies seemed way more useful to me than bugs, I went for the Easy Bake. Only one photo exists of me using my new toy--in it, I’m frowning at the little white oven, waiting for a heart-shaped cookie which will inevitably be burned in the center, raw-doughy on the sides, and taste like plastic. Read More