Tag » hanes
  When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.  The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s John Ellett sat down with Hanes’s Chief Brand Officer, Sydney Falken, to discuss the sales strategy. Read More
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