BY Kari Belsheim
on Dec 06, 2012
A study at Northwestern University looks at the way we judge politicians to help explain the gender gap in politics. The study denies that people rationally consider candidates, and instead states, “research indicates that people use shallow decision heuristics, such as impressions of competence made solely from facial appearance when deciding whom to vote for.”
73 students (38 women and 35 men) looked at facial photos of prospective ... Read More
It’s about time that Hasbro began marketing their famous Easy-Bake Oven, which has been aimed towards preteen girls since its conception in the 1960s, in a more gender-neutral manner. Inspired by her little brother, one 13-year-old New Jersey girl has started a petition on Change.org to get the company to make the toy oven more boy-friendly.
McKenna Pope of Garfield, N.J. wants the company to drop its all-girl advertising in hopes that boys like ... Read More
“I bet when you’re 10 you’ll love pink, and you’ll love princesses,” said Pippa Middleton to a 6 year old who said she was a sort of tomboy and liked things that “boys like.”
Sigh. The event was a promotion for Pippa’s new party-planning book “Celebrate.” (I wonder if it’s got gender specific themed parties?) She let ... Read More
Once upon a time, there was a snack made out of dried meat. This snack was magical, because it prevented spoilage, and therefore prevented the people of the kingdom from getting sick or hungry in times of trouble. The people rejoiced! Over time, however, a bunch of people decided that this snack needed to take over the world. The only way to do this, in the small minds of these puny people, was to appeal to both men and women, separately (not just humankind in ... Read More
Now that you've watched Barack Obama get down with the music stylings of Carly Rae Jepsen, it's time to get back down to serious political business. Or not so serious, depending on how much you believe the democratic party's attempt to pass a bill in the senate that would help close the wage gap between men and women in the US.
The paycheck bill would ban companies from responding against any workers who inquire about pay disparities. It would also allow ... Read More
BY Ivanna Avalos
on Apr 26, 2012
Ads like the hilariously sleazy one above are sadly common in print advertising, which loves to position women in degrading scenarios that, 9 times out of 10, have absolutely nothing to do with the product being sold. In 2002, Scott A. Lukas, a college professor, created the Gender Ads Project, a website that analyzes women's roles in advertising, with nearly 4,000 examples.
The project breaks down the ads into different categories, ... Read More
BY Intern Kerishma
on Apr 20, 2012
I’m sure you all remember the controversy surrounding manufacturer LEGO’s incredibly sexist line of toys called “Friends,” heavily simplified from their normal toys and marketed specifically to little girls. I’m sure you also remember the completely legitimate outrage over these toys (John Darnielle won my heart with his call to arms to “leaflet and raise hell”) and the attempt of SPARK activists Bailey Shoemaker Richards ... Read More
BY Ivanna Avalos
on Mar 21, 2012
A recent study conducted by Medco, a company that manages prescription benefits, found that in 2010, women took medication to treat depression or anxiety at a higher rate than men. In a study of two million patients, pharmacy records showed that 26 percent of women took drugs to treat mental-health issues in 2010, compared to 22 percent in 2001. Only 15 percent of men took the same medications in 2010 (up from 12 percent in 2001).
Though the precise reason ... Read More
BY Intern Caroline
on Jan 16, 2012
More than 30,000 people have signed an online petition on Change.org stating they don't support toy manufacturer LEGO's newest campaign, a line of toys called Friends made just for girls (an already gag-inducing phrase when it comes to marketing). Critics are calling it sexist because the line makes a break from LEGO's usual build-it-yourself aesthetic. Friends features pre-assembled sets that follow gender norms like a hair salon, fashion design studio, and ... Read More
BY Intern Courtney
on Dec 16, 2011
For the past 11 years, the Toy Industry Association has crowned a "Toy of the Year," enlisting consumers, retailers, and journalists to help decide which toy/game deserves the title. There are 11 categories (including "Active Toy," "Boy Toy," "Educational Toy"), each with a winner--but only one toy/game can win the mother of all the awards.
The awards seemed innocuous enough until I checked out the categories. First of all, toys are divided into “boy” ... Read More