Sarah Sophie Flicker is a woman in a league of her own. The lovely lady has done everything from directing feminist and environmentalist PSAs to founding a circus-esque brigade of performance artists and musicians known as The Citizens Band. When she's not being a pioneer in the arts or an innovator in fashion, she's writing for some of our favorite feminist publications like Rookie Magazine and HelloGiggles.
The Women Take Over recently sat down with Flicker, and boy did she have some glorious feminist wisdom to impart. Read More
BY Katie Fustich
on Sep 20, 2013
For most brands, the concept of using "diverse" models in their advertisements extends to using both size two AND four Amazons. Despite continued backlash for these skewed representations, retailers have made no real initiative to promote a wide range of body types.
So, when I stumbled upon Debenham's Summer Look Book from earlier this year, I couldn't help but squeal with happiness. The campaign features, among other things, a Paralympian, a 60+ year old woman, and a size 18 model. And guess what? All of them are total babes. Read More
"The Hottest Styles Are Here"... Not
Abercrombie and Fitch is having a “meltdown,” reports Buzzfeed. Why? Because girls aren’t buying the whole “cool kids wear Abercrombie” thing anymore. Women’s clothing sales have dropped 30% in the last quarter, contributing greatly to an overall 10% decline in business.
Company CEO Mike Jeffries isn’t revealing much about the drop (don’t let 'em see you sweat, eh?). Read More
BY Amalia Graziani
on Sep 18, 2013
So it's that time of year again. Out with the exposed underbutt and in with pumpkin-infused everything and my favorite textile of all time: leather. With a legacy of hollywood's ass-kicking, catsuit-clad babes behind you, leather has the capacity to transform even the most feminine shapes into pieces that say "I know you want to, but don't even try" (and by leather I am also including pleather and latex because saving money and cows is cool. Also: shiiiiiiiny). Read More
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s John Ellett sat down with Hanes’s Chief Brand Officer, Sydney Falken, to discuss the sales strategy. Read More