BY Audrey Cerchiara
on Oct 30, 2014
“The weird thing is,” says Dame Helen Mirren, “you get more comfortable in yourself, even as time is giving you less reason for it. When you’re young and beautiful, you’re paranoid and miserable. And then you’re older and it’s ironic.”
According to The Guardian, in five years time half of all women will be over fifty years old and the cosmetics industry is not taking any chances losing touch with their consumers. Read More
on May 12, 2014
Hopefully everyone enjoyed their Mother's Day brunches and corny drugstore cards this past Sunday! Perhaps we could all alleviate our post Mamma's Day depression by appreciating how this aggrandized Hallmark holiday evolved into what it is today!
Mothers Day can be traced all the way back to a festival held by the Ancient Egyptians in honor of the Goddess Isis (pictured above) “patron saint of women and children.” This festival was later adopted by the Ancient Romans in order to mark the beginning of winter. These celebrations featured mainly female dancers and singers. Read More
BY Andrea Stopa
on Feb 03, 2014
Makeup is part of the daily routine of countless women (and a few good men). Why women wear makeup is a complicated question, that often comes down to arguments of alleged and arguably false agency - paralleled in conversations about the choice to shave one's legs/armpits - complicated of course by societal beauty standards that put an immense amount of pressure on women's appearances, emphasizing the necessity to be as soft, supple, and attractive as money can make you. Read More
In some cultures, religious talismans and sacred objects are kept out of the hands of women for fear that females will rob them of their power, a power coded as “masculine.” And according to Harvard Business School’s Jill J. Avery, ours is one of these cultures... when it comes to our worshipful treatment of the products we consume.
While it might be relatively easy for women to appropriate products labeled as manly, like deodorant or razors designed primarily for men, men are harshly scrutinized for using products targeted at women. Read More