BY kelsey haight
on Mar 04, 2014
Natives' fresh Spring 2014 campaign is radiating fun, sunny vibes, and accentuates the brands innovative use of color, textures, and patterns. The campaign preview is a quirky and exciting sneak peek of things to come. Native quips, "We’d like to remind you humans out there that finding all those new shoes was no easy task. Looking high and low in pursuit of the latest pair of Natives was no small undertaking, and so we ... Read More
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s ... Read More
on Aug 20, 2010
The "Let's Colour Project" is an international outreach project sponsored by Dulux paint company. Beginning back in March 2010, volunteers traveled to the drab and dreary corners of the globe spreading brighter colors in hopes to transform communities and the people within them. With every brushstroke, members of "Let's Colour" have created spiritual and emotional transformations from London, Rio de Janeiro and Paris to Jodhpur, India.
The ... Read More
on Jun 23, 2010
I found myself in the art/ photography publication section of a Borders this morning; where on the cover of Color Magazine the face of Kimiko Yoshida was discovered gazing back at me. The art nerd in me lost it to her technique: the neon green and highlighter yellow layered over a matte grey, the choice of tonal variations within a monochromatic field, the fact that somewhere in this latticed color landscape is a distinct, yet sinking, shape of a woman peering ... Read More