BY Olivia Harrison
on Aug 11, 2015
Target has decided to take another progressive leap by throwing out the “boys’” and “girls’” labels on toys, home goods, and entertainment items. Instead, they will switch to using the gender-neutral label “kids’” in these sections of the store. This decision comes after the store says customers raised concerns about unnecessary gender-based signs. Read More
BY Alice Lawton
on Jun 30, 2015
LEGO has been one of the most popular toys for nearly one hundred years now. It has remained popular for so long because not only do you get to play with LEGOs, you get to build them. LEGO has gotten cooler as they’ve added more and more female characters, including many women involved in STEM.
There continues to be a large gender gap in many STEM programs. Though there may be greater equality in fields such as biology and chemistry, men still vastly outweigh women in computer science and engineering fields. Read More
BY PRINCESS WEEKES
on Apr 08, 2015
BY: Lisa Hix (Collectors Weekly)
We got cable TV in 1983, the same year I discovered what I called “rock” music, thanks to Michael Jackson’s “Beat It.” Since the “Thriller” video gave me nightmares, I wasn’t supposed to watch MTV, the all music-video channel that launched in 1981, but I did. Pretty much every kid I knew had it on in the background all the time. Read More
BY Emma Tilden
on Jun 27, 2014
Super-Mom/action figure designer duo Julie Kerwin and Dawn Nadeau saw a problem: the hyper-sexualized asses, the enormous breasts, and the impossibly tiny waists of female action figures.
“There are female action figures,” Nadeau explains, “but they’re designed for the adult male collector population,” explains Nadeau. Children’s toys should celebrate more than just a woman’s body! (Particularly if by “celebrate” we mean “hold up as a sex-object. Read More
BY Emily Robinson
on Jun 10, 2014
Are you still secretly five years old? Do you enjoy buying a cool toy every once in awhile? Are you frustrated at the lack of equal gendered-representation in the pink vs. blue toy world? If so, meet Dr. Ellen Kooijman and the people behind the #WeWantLeia campaign. Thanks to them, we have a few more fun, gender equal toys for kids and kids-at-heart.
Kooijman, a geochemist from Stockholm, has always loved the LEGO brand, but didn’t quite love the lack of stereotype-free female minifigures. Read More
BY Andrea Stopa
on May 13, 2014
I was always confused about my limited choices as a kid. Growing up with boy cousins, I remember wondering why I always had to be the pink Power Ranger, or the human girl from Ninja Turtles when we played with action figures. The only playscape I felt included in was Legos, and even still the main characters were mostly male, and they have become gendered in a way that limits the stories girls can tell during imaginative playtime. Read More
BY Andrea Stopa
on Feb 11, 2014
Having a new baby cousin in my family has re-introduced to me the intense and disturbing gender-stereotyping of children from infancy onward. Toys, books, and clothing are becoming seemingly more and more gendered as I grow older - toys that were previously gender neutral are not becoming gender specific (i.e Lego and Duplo), split into a comfortable and often unchallenged gendered binary that has girls playing house and boys playing heroes. Read More
BY Andrea Stopa
on Feb 03, 2014
Our prayers must have been answered because last night during the most boring Super Bowl of a lifetime, empowered women and girls everywhere got some much needed relief from a myriad of sexually objectifying Super Bowl commercials.
RETWEET if the sole reason you are watching the #SuperBowl is so you can tweet about sexist commercials. Read More
BY Ellyn Kail
on Nov 20, 2013
Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our hair is the only fun activity we can partake in, this company’s toys are designed for girls who want to be engineers. Read More
BY Katie Fustich
on Sep 06, 2013
Gone are the days of toy stores with a visible dividing line down the center! Barbie and G.I. Joe are now free to mingle! Abolished are the sparkly pink aisles and the Hulk-decaled linoleum floors! Well...at least that’s the plan.
On Friday, the U.K. branch of Toys R Us met with Let Toys Be Toys, an organization committed to changing the gender-inclusive labeling and marketing that has dominated the toy industry for, well, as long as it has been an industry. The grass-roots movement was founded by parents who wanted their children to grow up in a world free of stereotypes. Read More