BY Emma Tilden
on Jun 27, 2014
Super-Mom/action figure designer duo Julie Kerwin and Dawn Nadeau saw a problem: the hyper-sexualized asses, the enormous breasts, and the impossibly tiny waists of female action figures.
“There are female action figures,” Nadeau explains, “but they’re designed for the adult male collector population,” explains Nadeau. Children’s toys should celebrate more than just a woman’s body! (Particularly if by ... Read More
BY Emily Robinson
on Jun 10, 2014
Are you still secretly five years old? Do you enjoy buying a cool toy every once in awhile? Are you frustrated at the lack of equal gendered-representation in the pink vs. blue toy world? If so, meet Dr. Ellen Kooijman and the people behind the #WeWantLeia campaign. Thanks to them, we have a few more fun, gender equal toys for kids and kids-at-heart.
Kooijman, a geochemist from Stockholm, has always loved the LEGO brand, but didn’t quite love the lack of ... Read More
BY Andrea Stopa
on May 13, 2014
I was always confused about my limited choices as a kid. Growing up with boy cousins, I remember wondering why I always had to be the pink Power Ranger, or the human girl from Ninja Turtles when we played with action figures. The only playscape I felt included in was Legos, and even still the main characters were mostly male, and they have become gendered in a way that limits the stories girls can tell during imaginative playtime. Where are the ... Read More
BY Andrea Stopa
on Feb 11, 2014
Having a new baby cousin in my family has re-introduced to me the intense and disturbing gender-stereotyping of children from infancy onward. Toys, books, and clothing are becoming seemingly more and more gendered as I grow older - toys that were previously gender neutral are not becoming gender specific (i.e Lego and Duplo), split into a comfortable and often unchallenged gendered binary that has girls playing house and boys playing heroes.
When buying for ... Read More
BY Andrea Stopa
on Feb 03, 2014
Our prayers must have been answered because last night during the most boring Super Bowl of a lifetime, empowered women and girls everywhere got some much needed relief from a myriad of sexually objectifying Super Bowl commercials.
RETWEET if the sole reason you are watching the #SuperBowl is so you can tweet about sexist commercials. #feminism #Portlandia #NotBuyingIt
— Portlandia (@ifcportlandia) February 3, 2014
Thanks to the ... Read More
Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our ... Read More
BY Katie Fustich
on Sep 06, 2013
Gone are the days of toy stores with a visible dividing line down the center! Barbie and G.I. Joe are now free to mingle! Abolished are the sparkly pink aisles and the Hulk-decaled linoleum floors! Well...at least that’s the plan.
On Friday, the U.K. branch of Toys R Us met with Let Toys Be Toys, an organization committed to changing the gender-inclusive labeling and marketing that has dominated the toy industry for, well, as long as it has been an industry. ... Read More
BY Daisy Becerra
on Jul 08, 2013
It’s like my entire feminist life has led up to this one, darling moment.
In 2012, Stanford University student Debra Sterling founded GoldieBlox, Inc.—a startup with one awesome mission. As an engineer, Sterling wanted to give girls a toy that would stir up their interest in story-oriented building, a luxury boys are given with Legos. In a world where girls start losing interest in science as young as age 8, Sterling’s big idea seemed to be the ... Read More
BY Mary Grace Garis
on Jun 10, 2013
When the American Girl catalog would enter my household, I’d page through the overpriced accessories with glee. I had Kirsten, because I was vaguely blonde-ish, and she was my very best friend. We slept in the same bed every night, we joined my swim club’s American Girl Club and dressed in the same clothes (yup, I was the unfortunate child who was a Swedish pioneer for Halloween). Eventually she grew up and had to get her own miniature bed, which ... Read More
BY Laurel Walsh
on May 01, 2013
The Internet wins again!
After being called out on its #everydaysexism, U.K. pharmacy chain Boots is removing signs from its shelves that categorize toys by gender.
The pressure started when Boots customer @SeanEGray tweeted this sucker out to the world:
That caught the eye of other Boots customers and Internet folks, including @LetToysBeToys, a social media group that campaigns against sexist children’s toy marketing.
Along with your ... Read More