BY Daisy Becerra
on Jul 08, 2013
It’s like my entire feminist life has led up to this one, darling moment.
In 2012, Stanford University student Debra Sterling founded GoldieBlox, Inc.—a startup with one awesome mission. As an engineer, Sterling wanted to give girls a toy that would stir up their interest in story-oriented building, a luxury boys are given with Legos. In a world where girls start losing interest in science as young as age 8, Sterling’s big idea seemed to be the perfect solution. Read More
BY Mary Grace Garis
on Jun 10, 2013
When the American Girl catalog would enter my household, I’d page through the overpriced accessories with glee. I had Kirsten, because I was vaguely blonde-ish, and she was my very best friend. We slept in the same bed every night, we joined my swim club’s American Girl Club and dressed in the same clothes (yup, I was the unfortunate child who was a Swedish pioneer for Halloween). Eventually she grew up and had to get her own miniature bed, which at the moment is being covered by several articles of clothes. Read More
BY Laurel Walsh
on May 01, 2013
The Internet wins again!
After being called out on its #everydaysexism, U.K. pharmacy chain Boots is removing signs from its shelves that categorize toys by gender.
The pressure started when Boots customer @SeanEGray tweeted this sucker out to the world:
That caught the eye of other Boots customers and Internet folks, including @LetToysBeToys, a social media group that campaigns against sexist children’s toy marketing.
Along with your run-of-the-mill pinkification, customers took issue with some sexist stereotyping action on the science shelves. Read More
BY Erika W. Smith
on Nov 30, 2012
You probably remember the board game “Guess Who?” — you know, the game where you randomly draw a character and then try to guess who your opponent drew? The game where you narrow down your options by asking questions like, “Is your person wearing a hat?” or “Does your person have blue eyes?”
The game with 5 female characters and 19 male characters?
“Is your person a girl?” “…Yes.” BAM – almost all the cards go down. One question in, and you’ve already lost.
Yeah, that game. Read More
BY Intern Lauren
on Jul 02, 2012
In the wake of the European Commission’s fail-tastic attempt to inspire girls to be interested in science comes a new toy with a similar goal in mind—minus the whole glorifying gender stereotypes in an obnoxiously superficial and degrading way kind of thing. Far outnumbered by men in their pursuit of engineering, math, and science degrees, the toy’s developers, Alice, Bettina, and Jennifer decided something’s gotta give. Thus, Roominate was born. Read More