BY Ellyn Kail
on Nov 13, 2013
In some cultures, religious talismans and sacred objects are kept out of the hands of women for fear that females will rob them of their power, a power coded as “masculine.” And according to Harvard Business School’s Jill J. Avery, ours is one of these cultures... when it comes to our worshipful treatment of the products we consume.
While it might be relatively easy for women to appropriate products labeled as manly, like deodorant or razors designed primarily for men, men are harshly scrutinized for using products targeted at women. Read More