BY Hannah Baxter
on Apr 28, 2015
There have been times, and we’re sure our fellow BUSTies will back us up, when we wish a small roll or bump beneath a sweet new dress would just chill out and lay flat. But at the end of the day, we know we look hot as hell and strut out into the world with little regard toward that so-called imperfection. Many companies are tuning into this collective confidence and are tailoring their products to suit the measurements of a modern woman’s body. ... Read More
BY Lex Ellenthal
on Jul 19, 2014
Are you as sick of the endless lingerie search, foraging for a larger cup size that is not boring and/or overpriced? I wear a bra size 34F and let me tell you, finding a bra that is comfortable, supportive, and cute all for an affordable price is a true pain. The boutique stores with small lacy bras for smaller sizes just don't offer the kind of support larger breasts need and the large chains like Victoria Secret and Macy's are always throwing diamonds and bows ... Read More
BY Oriana Asano
on Apr 10, 2014
12 is the new 16. This is what my branding professor preaches during class, while we watch Axe commercials. And it’s true that marketing strategists are targeting kids at younger and younger ages with “sexy” products, expecting little boys to care about attracting little girls with their nearly-natural musk. Even amongst those of us who are still shy the pertinent hormones, sex has become a commercial object. That commercialization is first ... Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
“Women always look for true love,” explains the commercial for the “True Love Tester,” a bra designed by Japanese lingerie company Ravijour. The bra contains within its stylish cups sensors that read and transmit a woman’s changes in heart rate via bluetooth to an app that calculates your “love level.” You guessed it: when the heart gets going, the bra gets unhooking.
In case you were worried ... Read More
BY Katie Fustich
on Dec 06, 2013
If you don't have an overly-critical mother like the rest of us, don't worry--Microsoft is developing a bra that will tell you when you need to stop eating. Yes, I don't know who thought this would be a good idea either, but it's a thing so let's talk about it.
As you can see in the highly-scientific diagram above, the bra is lined with an EKG that alerts the wearer when their heart rate indicates stress. This alert comes via a handy-dandy app that ... Read More
BY Katie Fustich
on Nov 11, 2013
This weekend, amidst my hectic schedule of clicking "Next Episode" on Netflix, I was introduced to the app ThirdLove. The just-launched app promises to fit the user for the perfect bra. I have been fitted for a bra in the past--a Victoria's Secret "professional" with a measuring tape and really cold hands curtly informed me I had a wide back and small boobs. But hey, my bras fit.
Nevertheless, I was intrigued by ThirdLove. Thanks to all the reported ... Read More
World War II America saw some pretty major shifts for women. The slogan “the more WOMEN at work, the sooner we win” inspired women to enter the work force as real-life Rosies and Riveters. With men off at war, women were able to fill various professions previously reserved for men, like doctors and engineers. Lady gardeners canned food to store up on from “victory gardens.” Women even joined the US military, and occupied a heroic ... Read More
[Reposted with permission from JessicaGottlieb.com ]
Here's an amazing letter to teenage girls that was written in response to the now-viral post, FYI (if you're a teenage girl).
By now you’re probably aware that Mrs. Hall thinks you’re a dirty slut who can’t be Facebook friends with her sons. By now you’ve probably been told 93,872 times in your life that The Internet is Forever and you should never ever post ... Read More
BY Amalia Graziani
on Jul 18, 2013
Calling all NYC BUSTies! Next Tuesday FREE THE GIRLS partners with nightlife and style mavens STYLEDEFINED NYC to bring you a party celebrating women and helping victims of sex trafficking across the world.
In many regions of the world people shop for their clothes at second-hand markets, where bras fetch a pretty penny since they're harder to come by. FREE THE GIRLS is an organization that encourages women to literally ... Read More