BY PRINCESS WEEKES
on Mar 10, 2015
A Belgian advertisement for the upcoming 2015 E3 Harelbeke cycling competition released an image of a male biker reaching up to grab a woman’s exposed behind. The tagline: “Who squeezes them in Harelbeke?”
Not only is this ad disgusting, but it says zero about the actual sport and alienates any female cyclists who might want to participate as equals. Sigh.
The design was inspired by previous winner Solvak Peter Sagan, who pinched a woman’s ... Read More
Art critic John Berger’s text Ways of Seeing suggests that women in art are often displayed for the pleasure of men, tilting their heads and looking at the viewer with an air of suggestion and submission. There’s a connection between this idea and his claim that advertising sells fantasy more than it does products; ads seem to suggest, “Buy this, and this girl will want to sleep with you.” The objectification of women ... Read More
BY Laurel Walsh
on Jun 12, 2013
Is this the end of the "man bike"...? And why are bicycles gendered anyhow?
Since the beginning of time for the bicycle (1817!) bikes have had genders, and dudes have rolled around on frames made specifically for their manly selves. Officials in the Netherlands say the age-old male bike design is straight up dangerous, and want man bikes off the road.
The problem: standard men’s frames have a horizontal crossbar. That’s the “top ... Read More
BY Jennifer Welsing
on Dec 18, 2012
The Ovarian Psycos are a womyn of color bike collective trying to raise money to open a community bike shop in Boyle Heights, LA. To get this bike shop rolling, co-founders Tracey and Alisha are planning a cross country bike ride on which to gather donations and spread the word about the Ovarian Psycos.
To make this trip happen, the ladies need a cool $1,000. At present, they are a little over halfway to their goal. With this money, they'll be able to travel the ... Read More
BY Kari Belsheim
on Nov 28, 2012
Got beauty and brains? Want to keep it that way? Belle Helmets’ gorgeous, hand-painted helmets are the perfect combination of style and utilitarianism.
Founded in Brooklyn by Danielle Baskin, this one-woman company offers beautiful and uniquely designed helmets. You can protect your noggin and make a statement as you ride! Baskin’s designs go all across the board, so your head can sport anything from a pastoral scene to a ... Read More