BY BUST Magazine
on Apr 24, 2015
What's that you say? You don't have a bike with which to properly enjoy this beautiful springtime weather? Well, being that we just celebrated Earth Day, and bikes are the greenest ways to get from point A to point Bae, we have some rad rides to save the day (and the planet). Read More
BY PRINCESS WEEKES
on Mar 10, 2015
A Belgian advertisement for the upcoming 2015 E3 Harelbeke cycling competition released an image of a male biker reaching up to grab a woman’s exposed behind. The tagline: “Who squeezes them in Harelbeke?”
Not only is this ad disgusting, but it says zero about the actual sport and alienates any female cyclists who might want to participate as equals. Sigh.
The design was inspired by previous winner Solvak Peter Sagan, who pinched a woman’s behind at the Tour de Flanders in 2013; an off-putting and clear display of sexism and sexual assault. Read More
Art critic John Berger’s text Ways of Seeing suggests that women in art are often displayed for the pleasure of men, tilting their heads and looking at the viewer with an air of suggestion and submission. There’s a connection between this idea and his claim that advertising sells fantasy more than it does products; ads seem to suggest, “Buy this, and this girl will want to sleep with you.” The objectification of women sells.
Motorcycle advertising is no exception. Read More
BY Laurel Walsh
on Jun 12, 2013
Is this the end of the "man bike"...? And why are bicycles gendered anyhow?
Since the beginning of time for the bicycle (1817!) bikes have had genders, and dudes have rolled around on frames made specifically for their manly selves. Officials in the Netherlands say the age-old male bike design is straight up dangerous, and want man bikes off the road.
The problem: standard men’s frames have a horizontal crossbar. That’s the “top tube” in this handy diagram:
It's really high, straight-across, and a real pain when you need to catch yourself as you fall. Read More
BY Jennifer Welsing
on Dec 18, 2012
The Ovarian Psycos are a womyn of color bike collective trying to raise money to open a community bike shop in Boyle Heights, LA. To get this bike shop rolling, co-founders Tracey and Alisha are planning a cross country bike ride on which to gather donations and spread the word about the Ovarian Psycos.
To make this trip happen, the ladies need a cool $1,000. At present, they are a little over halfway to their goal. Read More