Tag » advertising
  Adair Mahoney is a nine-year-old girl who doesn’t take the advertising world’s sexist shit. Adair and her mom were shopping online at Vineyard Vines when she noticed a difference in the nomenclature of children’s clothing. Boys' pajama pants were called “Lounge” pants, while girls' pants were referred to as “Lazy" pants. If your reaction to this is "What the fuck?" then you and Adair Mahoney are on the same page. Read More
This past Friday, a major uproar was caused by an opinion piece posted on AL.com about a sorority recruitment video made by the University of Alabama’s Alpha Phi. Spoiler alert: the opinion in this opinion piece was not a positive one. The writer of the piece, A.L. Bailey called the video, “all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. Read More
Despite what you may have seen on AMC, the heyday of Madison Avenue advertising had its fair share of feisty females. And these dames made a lot more than just coffee.“The Chef does everything but cook—that’s what wives are for!” proclaimed Kenwood’s 1961 advertisement for a new kitchen mixer called The Chef. The ad’s implicit sexism is anything but subtle: a beaming woman (wearing a chef’s hat, no less) hugs her husband from behind, apparently thrilled by her new kitchen appliance. Read More
While reading the March/April issue of “Lego Club” little girls everywhere will finally be able to answer one of life’s most pressing questions: What haircut looks best with my face shape? It’s obvious that Lego was simply trying to HELP their five-to-twelve-year-old audience solve a baffling beauty conundrum. Because WHY ELSE would Lego need to create Lego ladies—who, by the way, are not shaped like blocks, but instead like slender teens (who happen to have mad mascara applying skills). Also file under: Barf. Read More
Cannes Lions is fighting gender discrimination with its new award, the Glass Lion: The Lion for Change. The Glass Lion was created with support from LeanIn.Org, and recognizes work that challenges gender bias and stereotypes about men and women in marketing media. The decision to launch this award was fueled by the festival’s belief that images in marketing play a huge role in shaping our culture. Read More
It appears that everyone is now privy to the same rights and privileges as those of us willfully ensconced in hetero-normative life patterns. We’re talking about access to super unnecessary and expensive public symbols of romantic love—the kind featured in Tiffany’s new ad campaign. Two handsome gentlemen sit on the steps of what we're guessing is a fancy pants brownstone (who knows? maybe posing for engagement portraits?) in the ad. They don't have rings on YET, but we're pretty sure that's next on tap. Read More
If by chance you were feeling confident that violence against women is no longer a thing in advertising, be advised- it still is.  This is a truck decal: a magnetic photograph of a woman, bound and blacked out, that you can stick to your truck bed so it looks like you actually have a woman, bound and blacked out, in the back. Read More
I’ll never understand the logic behind a society that both accepts the unnecessary sexualization of female bodies for advertisements and shames public breastfeeding. Seriously, it doesn’t make sense. The entire point of having breasts is lactation and when a baby is hungry, do we seriously expect women to deprive them just because someone doesn’t want to see a boob? Women literally have been asked to stop feeding their hungry babies because it makes them uncomfortable to see a boob. But, it’s a little more than that and we all know it. Read More
In case you need more affirmation that beauty standards are a load of totally constructed baseless and ridiculous garbage, check out these vintage ads telling women that skinny is ugly, and gaining weight is necessary to look good and get dates:  For the most part, advertisements have been and continue to be the worst, and whether it's pressure to be curvy, thin, or a robot, it's incredibly unfair and completely unjust to make women feel they are somehow incomplete in very personal ways, so that companies can sell their products to fix a problem that never existed. Read More
This Sunday, May 11, we will celebrate the mothers in our lives, those women who, with the help of our fathers and other mentors, taught us how to be good people, whose shoulders we cried on and whose laughter brightened our days. In celebration of the holiday, international clothing brand Desigual released a mystifying commercial, one which many have found sexist and insulting. The ad presents a young woman trying on a slinky, colorful dress; catching her reflection in a mirror, she stuffs the abdomen of her garment with a cushion. Read More