Tag » advertisements
We are constantly shown ads that are degrading to women in one way or another. You can’t really escape them- they’re on the subway, the bus, billboards, TV, magazines, etc. National Women’s Liberation has decided to take a cue from the ladies of yesteryear by using a sticker to make a statement. The sticker, created by Redstockings in 1969, reads, “This oppresses women.” Members of the group have been placing it on ads around New York City. Read More
  Victoria's Secret has pulled their controversial campaign for "The Perfect 'Body'," following a petition to change the bra campaign. The petition was started by three women from Leeds College in England, who are asking that Victoria’s Secret not use harmful language in their campaigns.  Victoria’s Secret is a very large company with a  lot of influence, and posting an ad that might have been alluding to inclusivity or body-love seems to say the wrong thing. Read More
FKA twigs, whose stage name stands for “Formerly Know As twigs,” is a popular electronic singer, songwriter and dancer. She can now add director to the list, following the release of her Google Glass video advertisement, #throughglass. The rising star uses Google Glass in the video, giving off futuristic vibes by searching for dance videos while staring into the mirror. After tapping the glasses, twigs is immersed in various dance battles with different versions of herself. Read More
Lean In to Lovely: Women, Work, and the Will to Wear Cozy Sweaters This Winter is the latest release by Anthropologie following this season’s (and every season’s) trend of corporations capitalizing on equal rights activism. The self-help catalogue will advise female readers on how to proactively buy their own sweaters.   Just kidding, but this ad is not a joke. Anthropologie snagged a great tagline from Facebook COO Sheryl Sandberg’s popular book, Lean In: Women, Work, and the Will to Lead. Read More
Once upon a time, beauty companies were telling women that their bodies weren't smooth enough, their faces clear enough, and their hair, shiny enough. However, after various body-positive movements in addition to all the feminist scholars critiquing the issue, companies have attempted to alter the explicit ways in which they enforce constant body surveillance. Now more recently, we are seeing women's beauty advertisements "praise" empowerment over body image. Take this new Pantene, "Sorry Not Sorry" commercial, for instance. Read More
In the world of HelloFlo, girls are so excited to get their period that they fake it with glittery red nail polish on a giant maxi pad in order to win the respect of their equally adolescent peers.   If you’re unfamiliar, HelloFlo is a company that assembles care packages geared toward preteens that are just about to get their period. And they include the works - tampons, pads, and snacks (yes, SNACKS).  In this little video, a mom lets her daughter knows she is not to be fooled by nail-polished pads and throws her a period party to teach her a lesson. Read More
The pitch: let’s use an image of a 14 year old girl being shot by the Taliban to sell our mattress brand. Yeah… sounds like a great idea! Advertising company Oligvy and Mather’s India branch decided to use Malala Yousafzai’s likeness and personal plight to sell Kurl-on mattresses. Malala is an international heroine whose work as an education activist began when she was a just pre-teen. She started writing an anonymous blog for the BBC, depicting the life of a schoolgirl under the Taliban’s rule and spoke to the right of every child to an education. Read More
In case you need more affirmation that beauty standards are a load of totally constructed baseless and ridiculous garbage, check out these vintage ads telling women that skinny is ugly, and gaining weight is necessary to look good and get dates:  For the most part, advertisements have been and continue to be the worst, and whether it's pressure to be curvy, thin, or a robot, it's incredibly unfair and completely unjust to make women feel they are somehow incomplete in very personal ways, so that companies can sell their products to fix a problem that never existed. Read More
Have you ever had someone walk in at the most awkward, hot-and-heavy moment of a TV show or movie you were watching? Better yet, have you ever watched an HBO original series in a public area of your house? Then you will be able to relate to HBO’s new ad series, which captures an array of familiarly uncomfortable moments in a campaign for the streaming site HBO Go. The premise: you should avoid watching HBO near your family, or in particular your loudmouth, embarrassing parents. Read More
That is the big question that New York City is raising through a new campaign called the NYC Girls Project, which aims to help promote self-esteem in tweens. In the newest “public education campaign geared towards girls ages 7-12,” new ads will appear on buses, subways, and phone kiosks. Read More
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