Tag » advertisements
  Victoria's Secret has pulled their controversial campaign for "The Perfect 'Body'," following a petition to change the bra campaign. The petition was started by three women from Leeds College in England, who are asking that Victoria’s Secret not use harmful language in their campaigns.  Victoria’s Secret is a very large company with a  lot of influence, and posting an ad that might have been alluding to inclusivity or body-love seems to say the wrong ... Read More
FKA twigs, whose stage name stands for “Formerly Know As twigs,” is a popular electronic singer, songwriter and dancer. She can now add director to the list, following the release of her Google Glass video advertisement, #throughglass. The rising star uses Google Glass in the video, giving off futuristic vibes by searching for dance videos while staring into the mirror. After tapping the glasses, twigs is immersed in various dance battles with ... Read More
Lean In to Lovely: Women, Work, and the Will to Wear Cozy Sweaters This Winter is the latest release by Anthropologie following this season’s (and every season’s) trend of corporations capitalizing on equal rights activism. The self-help catalogue will advise female readers on how to proactively buy their own sweaters.   Just kidding, but this ad is not a joke. Anthropologie snagged a great tagline from Facebook COO Sheryl Sandberg’s popular ... Read More
Once upon a time, beauty companies were telling women that their bodies weren't smooth enough, their faces clear enough, and their hair, shiny enough. However, after various body-positive movements in addition to all the feminist scholars critiquing the issue, companies have attempted to alter the explicit ways in which they enforce constant body surveillance. Now more recently, we are seeing women's beauty advertisements "praise" empowerment over body image. Take ... Read More
In the world of HelloFlo, girls are so excited to get their period that they fake it with glittery red nail polish on a giant maxi pad in order to win the respect of their equally adolescent peers.   If you’re unfamiliar, HelloFlo is a company that assembles care packages geared toward preteens that are just about to get their period. And they include the works - tampons, pads, and snacks (yes, SNACKS).  In this little video, a mom lets her ... Read More
The pitch: let’s use an image of a 14 year old girl being shot by the Taliban to sell our mattress brand. Yeah… sounds like a great idea! Advertising company Oligvy and Mather’s India branch decided to use Malala Yousafzai’s likeness and personal plight to sell Kurl-on mattresses. Malala is an international heroine whose work as an education activist began when she was a just pre-teen. She started writing an anonymous blog for the BBC, ... Read More
In case you need more affirmation that beauty standards are a load of totally constructed baseless and ridiculous garbage, check out these vintage ads telling women that skinny is ugly, and gaining weight is necessary to look good and get dates:  For the most part, advertisements have been and continue to be the worst, and whether it's pressure to be curvy, thin, or a robot, it's incredibly unfair and completely unjust to make women feel they are somehow ... Read More
Have you ever had someone walk in at the most awkward, hot-and-heavy moment of a TV show or movie you were watching? Better yet, have you ever watched an HBO original series in a public area of your house? Then you will be able to relate to HBO’s new ad series, which captures an array of familiarly uncomfortable moments in a campaign for the streaming site HBO Go. The premise: you should avoid watching HBO near your family, or in particular your loudmouth, ... Read More
That is the big question that New York City is raising through a new campaign called the NYC Girls Project, which aims to help promote self-esteem in tweens. In the newest “public education campaign geared towards girls ages 7-12,” new ads will appear on buses, subways, and phone kiosks. While the ads include phrases like, “I’m adventurous,” “I’m a leader,” “I’m creative,” and ... Read More
    David Gandy for Dolce & Gabbana   The fight against unrealistic body expectations spawned from airbrushed models on billboards has been going strong for years. The “Dove Real Beauty” campaign showcases women of all shapes, colors, and sizes in their underwear, proving that real beauty comes in all forms. Yet as far as it goes, men haven’t been given the same real life role models. Instead, they’ve been blasted with ... Read More
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