This Sunday, May 11, we will celebrate the mothers in our lives, those women who, with the help of our fathers and other mentors, taught us how to be good people, whose shoulders we cried on and whose laughter brightened our days. In celebration of the holiday, international clothing brand Desigual released a mystifying commercial, one which many have found sexist and insulting. The ad presents a young woman trying on a slinky, colorful dress; catching her ... Read More
BY Katie Fustich
on Dec 09, 2013
In the past, Pantene has had some pretty fabulous commercials (did anyone else tear up at the one about the violinist?) but their latest takes the cake.
The clip focuses on men and women who are living and working on parallel paths. While the men are praised for their dedication and ingenuity, the women are perceived negatively for the same actions. Surprise, surprise, right? While it isn't exactly news that driven women are prone to being perceived as ... Read More
BY Mary Grace Garis
on Jul 01, 2013
So I haven’t heard of Kraft’s “Zesty Guy” until recently, mostly because I think salad is the devil. I plan to be like the great residents of Pawnee, Indiana one day: “first in friendship, fourth in obesity.” However, yesterday I laid my eyes on Kraft’s latest Zesty Guy ad and...god, I am hungry for some vegetables.
Of course, though, due to the "provocative" nature of the ad (as you can see, the man is all but naked aside ... Read More
BY Amy Zimmerman
on Mar 08, 2013
Want to learn a foreign language? No? Are you sure these big boobs can’t convince you? Dan Lyons from ReadWrite published an article today about all those tacky, outdated, sexist Facebook ads. You know, the ones that use young women in sexy poses to sell everything from Spanish language classes to solar panels (wut?). Facebook has always presented itself as an ideal forum for companies looking for targeted, one-to-one marketing opportunities. The social ... Read More
BY Ivanna Avalos
on Apr 26, 2012
Ads like the hilariously sleazy one above are sadly common in print advertising, which loves to position women in degrading scenarios that, 9 times out of 10, have absolutely nothing to do with the product being sold. In 2002, Scott A. Lukas, a college professor, created the Gender Ads Project, a website that analyzes women's roles in advertising, with nearly 4,000 examples.
The project breaks down the ads into different categories, ... Read More
BY Intern Maura
on Feb 07, 2012
We all know a Super Bowl just ain’t a Super Bowl without the sexist ads. Never mind the fact that just as many women watch the Super Bowl as men, and that a lot of them especially like to tune in to watch the commercials—nope, plenty of companies remain members of the “boobies = $$$” school of thought. This year, though, the organization Miss Representation started the #NotBuyingIt hashtag on Twitter, encouraging users to point out which ... Read More
BY Larissa Dzegar
on Nov 29, 2010
PETA has released a new ad in response to the controversy surrounding TSA screenings, causing a rumble of its own by displaying (yet another) picture of a close-to-naked woman promoting their cause with her (thin) body. PETA's staff is not new to accusations of being sexist with their ads, and issued a thoughtful response last year to a reader of feministsforchoice.com explaining their motivations.
So, what do you think, readers? Is PETA promoting ... Read More