BY Ellyn Kail
on Nov 07, 2013
The Abercrombie brand has been suffering lately, big time. In addition to being what the analyst Richard Jafffe calls “a stale brand” that is incapable of competing with trendier companies, the company, led by CEO Mike Jeffies, has been pretty sexist in their marketing strategies. Girls are taking note; no one wants to buy clothes from a company that sexualizes young girls and “hates fat chicks. Read More
BY Ellyn Kail
on Sep 19, 2013
"The Hottest Styles Are Here"... Not
Abercrombie and Fitch is having a “meltdown,” reports Buzzfeed. Why? Because girls aren’t buying the whole “cool kids wear Abercrombie” thing anymore. Women’s clothing sales have dropped 30% in the last quarter, contributing greatly to an overall 10% decline in business.
Company CEO Mike Jeffries isn’t revealing much about the drop (don’t let 'em see you sweat, eh?). Read More
Well, wouldja look at that, Abercrombie & Fitch is under siege once again. In A&F’s latest news, a young Muslim woman filed an anti-discrimination suit against the company because she was unable to wear a hijab to work. Jeez, this company needs to get its act together.
In 2010, 18-year-old Hani Khan was fired from the San Mateo, CA, Hollister store. Four months into her job, Khan’s manager expressed concern for her head scarf. Khan refused to remove it. In light of this, Khan was terminated from her job. Read More
BY Laurel Walsh
on May 08, 2013
As if we needed another reason to hate Abercrombie & Fitch.
If you’ve ever sniffed your way around A&F’s chain stores (those mannequins wear more cologne than Pauly D) you may have noticed that women’s sizes only go up to a 10. No XL or XXL for the ladies, and the company’s CEO is happy to tell you why.
Abercrombie CEO Mike Jeffries’ fat-hate is now common knowledge in the retail world. Robin Lewis, author of The New Rules of Retail, recently spoke to Business Insider about Jeffries’ brand politics. Read More