Tag » Mattel
Finally!  In a commercial that’s currently got more than one million views on YouTube, a special edition Moschino Barbie ad features a young boy playing with the “fierce!” doll.   Fashion designer Jeremy Scott came up with the design for the ad, and the young fauxhawked boy in the commercial was based on him. Scott told CBS in an email statement, “When I dreamed up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up. Read More
Normally, praising Barbie is not a thing I do. With a severely disproportioned body design, too much makeup and an impractical number of high heels, Mattel's leading lady is usually shamed for teaching unrealistic body ideals to young girls. But Barbie's new YouTube commercial is asking us to "Imagine The Possibilities" that can come from girls playing with the (in)famous dolls. Read More
Barbie has been wearing heels for 56 years straight. Her feet have got to hurt. Good news for her: Those tiny feet are finally getting a break thanks to a new design that will allow her to wear ballet flats for the first time ever. As Adrienne Appell, toy trend specialist for the Toy Industry Association, explained to ABC News, "The regular feet on the Barbie—she could wear flats, but they wouldn’t lie flat. Now, she has an adjustable ankle that allows her to wear flats. Read More
In promising news for young girls and feminists (and, let's be honest, pretty much everybody else), major toy company Mattel ousted its chief executive officer this week, partly because its Barbie products just aren’t cutting it anymore. For a doll that was inspired by a German sex toy, we’re not sure why it took over 50 years for society to realize Barbie sends children negative messages (i.e. directly encouraging them to aspire to the impossible standards of one man’s pinup-era fantasy. Read More
  Barbie has made headlines that lately; as we continue to push toy companies towards a doll that includes more diverse body types, ethnicities, careers, and lifestyles, some groundbreaking artists have reworked and re-appropriated the toy to challenge expectations and sexist assumptions. My personal favorite of these artists, Margaux Lange, shared a recent Barbie tidbit with her social media network this morning: the doll is going to be featured in the Sports Illustrated Swimsuit Issue. Read More
  As children, many of us turn to our toys to navigate our developing identities. Sometimes, our dolls serve as surrogates; we parent them the way we see our children parenting us, and we identify with them. Photography operates similarly: as teens, we might dog-ear or collect magazine images that appeal to our expanding sense of self. Since so many dolls and photographs in mainstream fashion magazines present a grossly limited definition of femininity, it can be damaging to use them as a means of self-definition. Read More
Greenpeace UK recently launched a new campaign against toy companies’ (excessive and unnecessary) packaging which use resources that are destroying Indonesian rainforests, and thereby endangering orangutans, elephants, and tigers. Their target is Mattel, if only because of the advertising they’ve created with the trademark Barbie image, but Disney, Hasbro, Lego and more are also to blame. Read More